Aptitude Notes Pdf 120977

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FACULTY GUIDANCE NOTES FOR MARKETING APTITUDE FOR BANK EXAMS
(Ref: FGN500907)

The word market is derived from a Latin word ‘Mercatus’ 2. Price: Price is the amount of money charged for a
which means ‘to trade’. product or service.

Marketing: 3. Place: Place is the physical distribution of products
and services.
Marketing is the process by which companies create Physical distribution is concerned with making the
value for customers and build strong customer goods and services available at the right place so
relationships in order to capture value from customers in that people can purchase the same.
return. (Faculty should explain distribution channels)

The goal of marketing is to build and manage profitable 4. Promotion: Promotion refers to the activities that
customer relationships. Marketing seeks to attract new communicate the merits of the product and
customers by promising superior value and to keep persuade target customers to buy it.
current customers by delivering satisfaction.
Promotion Mix:
Higher levels of customer satisfaction lead to greater
customer loyalty, which in turn results in better company It is also called marketing communications mix.
performance. Promotion mix refers to combination of promotional tools
used by a company to achieve its communication
Delighted customers make repeated purchases and tell objectives.
others about their good experiences with the product (or
with the company). Elements of Promotion Mix: These are also called
promotion tools.
Delighted customers can be far more persuasive than
ads and other formal marketing communications. They are:
1. Advertising
Marketing versus Selling: 2. Personal selling
3. Sales promotion
Marketing and selling are two different terms. 4. Publicity
Selling is only a part of marketing. It is concerned with
promoting and transferring possession and ownership of [Faculty should explain all these 4 elements in detail]
goods from the seller to the buyer.
Faculty should explain the following terms:
Marketing is a wider term. It consists of activities such as
identification of the customer’s needs, developing 1. Active buyer
products to satisfy these needs, fixing prices and 2. ATM
persuading potential buyers to buy the same.
3. Branding
In selling the emphasis is on profits of the firm where as
marketing is concerned with customer satisfaction and 4. Cold Call
there by increasing profit in the long run. 5. Cross selling

Marketing Mix: 6. Diversification
7. Deciders
(Faculty should explain the “4Ps” of marketing in detail)
8. Divestment
1. Product: A product is anything that might satisfy a 9. Downsizing
want or need. Products include more than just
tangible goods. Services are a form of product that 10. Dumping
are essentially intangible. 11. Duty
Ex: Banking, Hotel, Airline, Retail services.
12. ESOP
Classification of products: Products fall into two 13. Eighty-twenty (80/20) principle
broad classes based on the types of consumers that
use them – consumer products and industrial 14. Embargo
products. 15. Fad

Types of consumer products: 16. FIFO
Convenience products, shopping products, 17. Financial Inclusion
speciality products, unsought products.
[To be explained by the Faculty] 18. Foreign Direct Investment (FDI)
 Triumphant Institute of Management Education Pvt. Ltd. (T.I.M.E.), 95B, Siddamsetty Complex, Park Lane, Secunderabad – 500 003.
All rights reserved. No part of this material may be reproduced, in any form or by any means, without permission in writing.
This course material is only for the use of bonafide students of Triumphant Institute of Management Education Pvt. Ltd. and its
licensees/franchisees and is not for sale. (2 pages) (agda/agdb) FGN500907/1
19. HNI 35. Marketing intelligence
20. IPO 36. Maslow’s Motivation Theory
21. Innovation 37. Motivation
22. Inventory 38. Networking
23. Joint venture 39. Niche marketing
24. Laissez-faire 40. Online marketing
25. Lead 41. Oligopoly
26. LOC 42. Outsourcing
27. M & A 43. Patent
28. Market capitalisation 44. Plastic Money
29. Market development 45. Prospect
30. Market leader 46. Qualities of good sales man
31. Market penetration 47. Relationship selling
32. Market segmentation 48. Smart card
33. Market Research 49. Telemarketing
34. Market share 50. USP

nd
Triumphant Institute of Management Education Pvt. Ltd. (T.I.M.E.) HO: 95B, 2 Floor, Siddamsetty Complex, Secunderabad – 500 003.

Tel : 040–27898194/95 Fax : 040–27847334 email : info@time4education.com website : www.time4education.com FGN500907/2

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...Faculty guidance notes for marketing aptitude bank exams ref fgn the word market is derived from a latin mercatus price amount of money charged which means to trade product or service place physical distribution products and services process by companies create concerned with making value customers build strong customer goods available at right so relationships in order capture that people can purchase same return should explain channels goal manage profitable promotion refers activities seeks attract new communicate merits promising superior keep persuade target buy it current delivering satisfaction mix higher levels lead greater loyalty turn results better company also called communications performance combination promotional tools used achieve its communication delighted make repeated purchases tell objectives others about their good experiences elements these are be far more persuasive than ads other formal they advertising versus selling personal sales two different terms publici...

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