Commonwealth of Learning Executive MBA/MPA 
                  E5 Managerial Economics  
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
               Tutor Guide to the Case Studies 
                           
                           
                           
                           
                    
                   Acknowledgment 
                   In preparing this course, I was assisted by Dan Kennedy, a recent International MBA 
                   graduate, with distinction, of Schulich School of Business at York University, who 
                   wrote all the eight cases for this course and who helped me with valuable suggestions 
                   and comments. 
                                                                                     Farrokh Zandi, Ph.D. 
                    
                    
                    
                    
                    
                    
                    
                    
                   Course author:                      Farrokh Zandi, Ph.D. 
                                                       Professor, Schulich School of Business 
                    York University 
                    Toronto, Canada 
                    
                    
                    
                   Course designer:                    Douglas R. Cronk, M.A., ABD 
                    Vancouver, BC, Canada 
                    
                    
                    
                    
                    
                    
                    
                    
                    
                    
                   Copyright  Commonwealth of Learning, 2003 
                   All rights reserved. No part of this course may be reproduced in any form by any means 
                   without prior permission in writing from: 
                    
                   The Commonwealth of Learning 
                   1285 West Broadway 
                   Suite 600 
                   Vancouver, BC V6H 3X8 
                   CANADA 
                   e-mail: info@col.org 
                   E5, Managerial Economics, Tutor Guide to the Case Studies                        Page ii  
                     Contents 
                     1 Introduction................................................................................................................. 1 
                     2 Case Studies................................................................................................................ 2 
                       2.1     Monas Jute: Rising to the Challenge in Bangladesh........................................... 3 
                       2.2     The Canadian Halal Poultry Business – Fatima Foods....................................... 4 
                       2.3     Flores de Cali: The Cut Flower Industry of Colombia....................................... 5 
                       2.4     The Manjula Plantation’s Monsoon Malabar Dilemma...................................... 6 
                       2.5     Siddiqi Fine Leather Unlimited – Competing for Greater Exports in Pakistan.. 7 
                       2.6     Tan Bien Cashews............................................................................................... 8 
                       2.7     Warung Pojok: Going from Corner Stall to Mainstream in Indonesia............... 9 
                       2.8     Building a Business in Bhutan – Where to Begin?........................................... 10 
                      
                      
                     E5, Managerial Economics, Tutor Guide to the Case Studies                                Page iii