hermes consilium
                              immune support 
                              market data.
                                               market data
                                                ingredients
                                        effect on different regions
                                          combined positioning
            immunity growth.
                                                                             Dietary supplements by positioning
            within dietary supplements, 
            there is considerable variability                 16,0%                         15,0%
            in sales of products, depending                   14,0%
            on their positioning                            9 12,0%
                                                            1
                                                             2010,0%
                                                            s.
            immunity, digestive, joint,                      v8,0%
            eye health, and mood/relaxing                   20            6,2%                 6,2%
                                                             206,0%              5,6%
                                                            h                                                 4,9%
            supplements grew more than                      t                 4,4%                                          4,5%
                                                            w                           3,8%           3,5%
                                                            o 4,0%                   3,5%
            the total market average in 2020                r      3,0%                                              3,0%
                                                            G                                             2,3%   2,1%
            global sales                                      2,0%
                                                                       0,1%                        0,1%
                                                              0,0%
                                                                  Source: Euromonitor Consumer Health data, December 2020. Note: vitamins not included.
           immunity growth.
            immunity growth has “carried” the 
            VDS (vitamins and dietary supple-
            ments) segment in 2020
            some markets are extreme cases - 
            Latin America saw 53% growth for im-
            munity VDS versus just 9% growth for 
            VDS with other positionings
            immunity represented 15% of the 
            global VDS marketplace in 2020
                                                                              Source: Euromonitor - Consumer Health: World market, October 2020.
         preventive vs. acute.
         the effect of the pandem-
         ic is not uniformly positive 
         for the immunity category 
         - cough and cold remedies 
         (OTC) have seen an even 
         steeper decline in growth
         clearly, 2020 has brought 
         outstanding focus on  
         prevention - immune health 
         dietary supplements thus 
         flourished
                                                           Source: Euromonitor Immune support report, October 2020.