Principles of Leadership and 
                  Management 
        
        
        
              Learning Resource 
        
        
        
        
                             
               Copyright © World Rugby™ Limited 2020. All rights reserved. 
        
        
                          
                      
                      
                   Principles of Leadership and Management 
                      
         
        Contents 
        Introduction ................................................................................................................................................................... 3 
        Learning Outcomes ...................................................................................................................................................... 5 
        Leadership and management ..................................................................................................................................... 6 
        Rugby.............................................................................................................................................................................. 8 
        Player Welfare ............................................................................................................................................................ 10 
        Governance ................................................................................................................................................................ 12 
        Management .............................................................................................................................................................. 16 
        Operational Planning ................................................................................................................................................. 20 
        People.......................................................................................................................................................................... 24 
        Tools ............................................................................................................................................................................ 25 
        Funding ....................................................................................................................................................................... 26 
        Leading others ........................................................................................................................................................... 27 
        Leading yourself ......................................................................................................................................................... 29 
        Acknowledgements ................................................................................................................................................... 32 
         
                         
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                                           Principles of Leadership and Management 
                                                  
                    
                   Introduction 
                   World Rugby Administrators Academy 
                   This course is part of World Rugby’s Administrator Academy programme and is aimed at the leadership 
                   of Developing member unions. The Union Management Programme is aimed at the leadership of 
                   Performance Unions. The final stage of the programme is a post-graduate certificate in Sports 
                   Management awarded by the University of London in collaboration with World Rugby’s Administrators 
                   Academy. 
                      Principles in Leadership                        Union                       Post Graduate 
                          and Management                          Mangement                          Certificate
                                                                  Programme
                                                                                                                                   
                   The table below outlines the detail of the programme: 
                    Programme             Methodology        Description                          Target Audience 
                    Principles in         Executive          Focused on the basics of member      Management team and leadership of 
                    Leadership and        Education          Union administration at an           small, developing member Unions  
                    Management                               introductory level. 
                    Union                                    An intermediate examination of       Staff and board members of mid-
                    Management            Executive          the subject areas applied by         sized established member Unions 
                    Programme             Education          means of practical group work         
                    (UMP)                                    sessions and a special case study.  
                                                             A Postgraduate Certificate (PGC) 
                    Post-Graduate                            in Sports Management is an           Individuals identified as future leaders 
                    Certificate in                           academic award from the              who can make a specific impact in the 
                    International         Academic           University of London, delivered      regional and global rugby family 
                    Sports                Programme          through distance learning with        
                    Management                               the potential for World Rugby to     Relevant rugby stakeholders by 
                    (PGC)                                    develop its own tailored contents    invitation from World Rugby. 
                                                             as required.  
                   Purpose of the Principles of Leadership and Management course. 
                   To strengthen the game by improving rugby organisations through people, whilst ensuring that the 
                   game remains true to its values. To provide an entry level to the World Rugby Administrators Academy 
                   thereby: 
                       •    Strengthening the Game 
                       •    by improving rugby organisations 
                       •    through people development. 
                    
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                Principles of Leadership and Management 
                   
        
       Who is the Course for? 
       People who are new to rugby administration or sports management who are involved with or deal with 
       rugby organisations in any capacity. 
       Methodology 
       The course is delivered face-to-face over a two-day period following the model below: 
        
        
                         Activities -
                         Exercises 
                         Role Plays
                  Practical 
                  Application   Reflection -
                  - ACTION       Workbook
                   PLAN
                          Theory
                                                  
        
       For each of the topic areas there will be activities, and for some topics there will be role plays.  
       Participants will be asked to reflect on what they have learnt from the sessions and record their learning 
       in the accompanying workbook.   
        
       Proven theoretical models will be presented to assist in learning.  Participants will be asked to complete 
       an action plan in their workbook which will reflect how they are going to apply the learning in their rugby 
       organisation. 
        
        
                     
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