Leading Effectively                             What’s the missing chapter in 
                                    Webinar Series                                 most books on leadership or 
                                                                                         communications?
                    The Secret Language of Leadership                                 How do you get people 
                                       with                                             to want to change?
                                Steve Denning 
                                   Noted author and 
                                 organizational storyteller 
                                    extraordinaire
                                               www.stevedenning.com           Where does leadership occur? 
                  The Secret Language                                               your organization
                                                                                              your subordinates
                  of Leadership                                                               your boss
                                                                                              your colleagues
                                                                                              Your customers
                                                                                              Your volunteers
                                                                                              Your legislators
                                                                                    your community
                                                                                    your family
                                                                                    your town
                                                                                    your country 
                                                                                    your planet
                                 How Leaders Inspire Action 
                                           Through Narrative
                Question….                                                   Three kinds of leadership books..
                         Have you read Chapter 1 of 
                           The Secret Language of 
                                   Leadership?
                                     Click on 
                          YES                 NO                                “Tell them!”    “Give them        “Inspire
                                                                                                  reasons!”        them!”
                                                                                                    The Secret Language of Leadership
                              WARNING                                                              The Western intellectual tradition
                        What you are about to hear may seem:
                        • Contrary to most of what you learned in college
                        • At odds with the way most organizations are said 
                           to be run.                                                              Effective presentation to get action
                        • Challenging the basic premises of the Western                                                            Elicit           Reinforce
                           intellectual tradition, ever since Plato’s Republic.                           Get their                               with reasons
                        • Disturbing, because it may raise issues with some of the                        attention               desire
                          deepest beliefs of your life
                                  Feel free to step outside!
                              nd                                                                   Exercise #1
                         2 WARNING                                                                                Tell a 60 second story
                                                                                                                              about:
                                            “If business leaders do not                                                       Either
                                            immediately grasp the vital                                         • A time when you found out 
                                           insights offered by this book,                                           what your organization 
                                                     both they and                                                       is really good at
                                                  their organizations 
                                                     are doomed.”                                                                or
                                                                                                        • A time when you faced adversity in your 
                                         Financial Times: August 29, 2007                                                       work
                     The meaning of this session                                                                    Poll #1
                                      More than just                                                  Did you have any difficulty in 
                                            “a set of                                                      writing/telling a 60 second story?
                              communication tools”
                                                                                                      A. I had some difficulty in finishing in 
                        A fundamental rethinking                                                           60 seconds
                        of how we communicate.                                                        B. I had some difficulty in telling a  
                                                                                                           story
                                                                                                      C. I had no difficulty at all
                                                                                                      12
                                                                                                                                                                                                                                                                                   What’s 
                                                                                                              Great 
                                                                               communications make 
                                                                                      the complex sound                                                                                                                                                                  my story?
                                                                                                            simple
                                                                                                                                                                                                                              February 1996
                                                                                                                                                                                                                               “Go and look into 
                                                                                                                                                                                                                                      information”
                                                                                                            Simple
                                                                                                doesn’t mean 
                                                                                                    misleading                                                                                                                                                                                        12 3  8 9 `
                                                                                                                                                                                                                                                                                                                 `
                                                                                                                                                                                                                                                                                                              89 
                                                                                                                                                                                                                                                                                                              
                                                                                                                                                                                                                                                                                                           3 
                                                                                                                                                                                                                                                                                          12 3  8  9 ` 12 
                                                                                                                                                                                                                                                                          12 3  89 `                           12 3  89 `
                                                                                                                                                                                                                                                                      1
                                                                                                                                                                                                                                                                        
                                                                                                                                                                                                                                                                        2 
                                                                                                                                                                                                                                                                          3 
                                                                                                                                                                                                                                                                             
                                                                                                                                                                                                                                                                             8 
                                                                                                                                                                                                                                                                               9
                                                                                                                                                                                                                                                                                 
                                                                                                                                                                                                                                                                                 `            4 5 6  7
                                                                                                                                                                                                                                                                                                        12 3  89 `
                                                                                                                                                                                                                                                                                                      6  7
                                                                                                                                                                                                                                                                                                    5                  12 3  89 `
                                                                                                                                                                                                                                                                                      4 5 6  7    4                         12 3  89 `
                                                                                                                                                                                                                                                                                                                                   7
                                                                                                                                                                                                                                                                                                    `                              
                                                                                                                                                                                                                                                                                                                                6
                                                                                                                                                                                                                                                                                                  9                             
                                                                                                                                                                                                                                                                                                8                             5
                                                                                                                                                                                                                                                                                                                              
                                                                                                                                                                                                                                                                                                
                                                                                                                                                                                                                                                                                             3                              4
                                                                                                                                                                                                                                                                                          12 
                                                       Simplicity!                                                                     Authenticity!                                                                              February1996
                                                                                                                                                                                                                                “Go and look into information”
                                                                                                                                                                                                                                                           Why don’t 
                                                                                                                                                                                                                                               We’re a bank, 
                                                                                                                                                                                                                                                            we share 
                                                                                                                                                                                                                                               remember?
                                                                                                                                                                                                                                                    our knowledge?
                                                     Speed!                                                                                Feeling!
                        How does one person persuade many?                                             How does one person persuade many?
                            Persuasion method                    Efficacy                               Persuasion method                     Efficacy
                         Charts with boxes and                                                          Charts (boxes, arrows)                 Zero
                         arrows
                                                                                                        Rational argument
                        Chart         Nonaka: The Knowledge Creating                               What is knowledge management?
                                      Organization
                                       Tacit              Tacit
                                                                                                       Knowledge Management caters to the critical 
                          Tacit    Socialization     Externalization   Explicit                        issues of organizational adaptation, survival and 
                                                                                                       competence in face of increasingly discontinuous 
                                                                                                       change. 
                           Tacit  Internalization      Combination     Explicit                                                   www.brint.com
                                      Explicit            Explicit
                       A manager 
                       contemplates                                                                                    FACT
                       the knowledge 
                       spiral                                                                                       In June 1995, a health worker 
                                                                                                                    in a village in Zambia logged 
                                                                                                                      on to the CDC web-site in 
                                                                                                                    Atlanta and got the answer to 
                                                                                                                     a question on how to treat 
                                                                                                                               malaria 
                                                                                                                        June 1995, not June 2015
                                                                                                                      A small remote town, not the capital 
                                                                                                                     Zambia, not a middle income country 
                                                                                                                         CDC, not the World Bank