MICE - A New Paradigm 
                        for Tourism 
            th
           8  UNWTO Asia/Pacific Executive Training 
          Program on Tourism Policy and Strategy Bali 
                     28 April to 1 May 2014 
                                 
  BHUTAN – The Land of the Thunder Dragon 
    
   Location                : Eastern Himalayas 
   Area                    ：38,394 sq km 
   Population               ：733,003 (2013) 
   Capital                     : Thimphu 
   Government            ：Democratic Constitutional  
                              Monarchy 
   Local Time              : 6 hrs ahead of GMT 
   Religion                   ：Buddhism 
   Currency                  ：Ngultrum(Nu)/at par with Indian  
                                     Rupees 
   Economy                  : Agriculture 
   Main Exports           : Hydropower and Tourism 
  BHUTAN – The Land of the Thunder Dragon 
        
                                                                      
                                                                      
        
        
                                           National Crest  
     National Tree: Cypress                (Official seal) 
                                                                    National flower :Blue Poppy 
                    National Flag 
                                       National bird :Raven           National animal :Takin 
                       MICE Industry in Bhutan-1 
                                                                     Culture and Nature as the 
                                                                        main product thus leading to 
                                                                        concentrated visitation. 
                                                                     An initiative to diversify 
                                                                        product, since Bhutan is seen 
                                                                        as a cultural destination. 
                                                                         
                                                                         
                                                                         
                       International Tourist Arrival                     
                                                                         
                          Main Focus -Meeting and Incentive Tourism