Chapter 13
                                                                                                       Distribution 
                                                                                                             Channels
        ©2006 Pearson Education, Inc.                                                                         Marketing for Hospitality and Tourism, 4th edition
        Upper Saddle River, NJ 07458                                                                                                  Kotler, Bowen, and Makens
                                                  “Adversarial power relationships 
                               work only if you never have to see or 
                                                  work with the other party again.”
                                                                                                                                     -Peter Drucker
                ©©2006 2006 PPeeaarson rson EducEducaatition, on, IIncnc. .                                                                         Ma                                                           Marketing forrke Hospitting fora liHospitty and aliTourismty and T, ourism, 4th editi4th edition               on
                UppeUpper Sadr Saddle dle RRiveriver, , NJNJ  07458                                07458                                                                                                                                                                      KotlerKotler, B, Boweowen, n, aand Makend Makensns
                                                                   Distribution Channels
                               • A distribution channel adalah seperangkat 
                                             organisasi independen yang terlibat di dalam 
                                             proses penyampaian barang atau jasa ke 
                                             konsumen atau pengguna bisnis. 
                ©©2006 2006 PPeeaarson rson EducEducaatition, on, IIncnc. .                                                                         Ma                                                           Marketing forrke Hospitting fora liHospitty and aliTourismty and T, ourism, 4th editi4th edition               on
                UppeUpper Sadr Saddle dle RRiveriver, , NJNJ  07458                                07458                                                                                                                                                                      KotlerKotler, B, Boweowen, n, aand Makend Makensns
                                                                                Why Use Marketing 
                                                                                                   Intermediaries?
                               • Efisien
                               • Efektif 
                ©©2006 2006 PPeeaarson rson EducEducaatition, on, IIncnc. .                                                                         Ma                                                           Marketing forrke Hospitting fora liHospitty and aliTourismty and T, ourism, 4th editi4th edition               on
                UppeUpper Sadr Saddle dle RRiveriver, , NJNJ  07458                                07458                                                                                                                                                                      KotlerKotler, B, Boweowen, n, aand Makend Makensns