Excellence in 
                Excellence in 
     Business Communication
    Business Communication
                       Chapter 1
       Professional Communication in a 
          Digital, Social, Mobile World
    Copyright © 2017 Pearson Education, Inc.
     Learning Objectives (1 of 
                             2)
     1. Explain the importance of effective 
        communication to your career and to 
        the companies you where you will 
        work.
     2. Explain what it means to 
        communicate as a professional in a 
        business context.
     3. Describe the communication process 
        model and the ways social media are 
    Copyright © 2017 Pearson Education, Inc.        Chapter 1 - 3
        changing the nature of business 
        communication.
     Learning Objectives (2 of 
                             2)
     4. Outline the challenges and 
        opportunities of mobile 
        communication in business.
     5. List four general guidelines for using 
        communication technology 
        effectively.
     6. Define ethics, explain the difference 
        between an ethical dilemma and an 
        ethical lapse, and list six guidelines 
    Copyright © 2017 Pearson Education, Inc.        Chapter 1 - 4
        for making ethical communication 
        choices.
           Understanding Why 
           Understanding Why 
       Communication Matters
       Communication Matters
         (LO 1) Explain the importance of 
         effective communication to your 
       career and to the companies where 
                     you will work.
    Copyright © 2017 Pearson Education, Inc.        Chapter 1 - 5
          Communication Is 
          important to Your 
                       Career
                                         Entrepreneu
     Freelancers        Executives       Entrepreneu
     Freelancers       Executives              rs
                                               rs
                                   Persuasio
                Clarity            Persuasio
                Clarity                 n
                                        n
      Writing             Listening           Speaking
      Writing             Listening           Speaking
    Copyright © 2017 Pearson Education, Inc.        Chapter 1 - 6