Learning Objectives
       1. Discuss the role of planning in the business 
          use of information technology, using the 
          scenario approach and planning for competitive 
          advantage as examples
       2. Discuss the role of planning and business 
          models in the development of business/IT 
          strategies, architectures, and applications
       3. Identify several change management solutions 
          for end user resistance to the implementation of 
          new IT-based business strategies and 
          applications
                                                              11-2
      Planning Fundamentals
        • Information technology has created a 
           seismic shift in the way companies do 
           business
            – Just knowing the importance and structure of 
              e-business is not enough
            – You must create and implement an action 
              plan that allows you to make the transition 
              from an old business design to a new e-
              business design
                                                                11-3
         Case 1: Forrester, NMSU, Exante 
         Financial Services, and Others
         •  The alignment between business and IT strategy is 
            crucial to business success; sometimes it is IT that 
            makes it happen.
         •  For most CIOs, putting together an IT strategic plan 
            which helps to improve the business-IT relationship is 
            very important.
         •  Businesses may not have a  clear strategy or they 
            may have some strategies, but they may not apply to 
            all the business activities taking place.
         •  IT can help the business articulate how IT fits into 
            business and influence overall business strategy.
                                                                                  11-4
     Case Study Questions
     1. Consider statements made in the case about business often 
        not having an overarching business strategy that can serve 
        as guidance for the development of a strategy for IT. How is 
        it possible that companies get by without some sort of 
        stable and clear direction? What does this tell you about the 
        business and industry environment in which they operate?
     2. Dave Aron of Gartner notes that in some cases the lack of 
        clear business strategy provides an opportunity for IT 
        leaders to step in and help articulate it and the role IT will 
        play in the new strategy. This sounds like a good thing for IT 
        people. What is the downside of being in this situation?
     3. Why do you think IT’s success is dependent on the overall 
        business strategy of an organization? Why must they be 
        tied together? Provide several reasons.
                                                  11-5
    Components of Organizational 
    Planning
        
                                                  11-6