Learning Objectives
         Learning Objectives
    Understand today’s turbulent business 
    Understand today’s turbulent business 
    environment and describe how organizations 
    environment and describe how organizations 
    survive and even excel in such an environment 
    survive and even excel in such an environment 
    (solving problems and exploiting
    (solving problems and exploiting
    opportunities)
    opportunities)
    Understand the need for computerized support 
    Understand the need for computerized support 
    of managerial decision making
    of managerial decision making
    Describe the business intelligence/business 
    Describe the business intelligence/business 
    analytics methodology Understand the major 
    analytics methodology Understand the major 
    issues in implementing business analytics
    issues in implementing business analytics
                  Toyota uses BI to Excel
                   Toyota uses BI to Excel
      1.     In what ways did the old information systems create problems 
       1.    In what ways did the old information systems create problems 
             for Toyota?
             for Toyota?
      2.     What information needs of managers are satisfied by the new 
       2.    What information needs of managers are satisfied by the new 
             BI system? What decisions are satis fied by the BI support?
             BI system? What decisions are satis fied by the BI support?
      3.     Relate the TLS problem to the supply chain (from factories, to 
       3.    Relate the TLS problem to the supply chain (from factories, to 
             dealers, to consumers).
             dealers, to consumers).
      4.     List the decision support tools cited here.
       4.    List the decision support tools cited here.
      5.     What strategic advantage can Toyota derive from this 
       5.    What strategic advantage can Toyota derive from this 
             system?
             system?
      6.     Relate Toyota’s decision to make consumer-helping robots to 
       6.    Relate Toyota’s decision to make consumer-helping robots to 
             the changing business environment.
             the changing business environment.
         Business Intelligence
         Business Intelligence
                   Business 
                  Intelligence
       Reporting                Expert 
                               Systems
                      Knowledge 
                      Management
            Data Mining
     Why Business Intelligence?
     Why Business Intelligence?
   Better decisions with greater speed and 
    Better decisions with greater speed and 
    confidence
    confidence
   Recognize and maximize firm’s strengths
    Recognize and maximize firm’s strengths
   Shorten marketing efforts
    Shorten marketing efforts
   Improve customer relationships
    Improve customer relationships
   Align effort with firm strategy
    Align effort with firm strategy
   Improve revenue and profit
    Improve revenue and profit
        Elements of Business 
        Elements of Business 
             Intelligence
             Intelligence
   Data Gathering
    Data Gathering
     Information capture
      Information capture
   Analysis
    Analysis
     Understanding the context of 
      Understanding the context of 
    information 
    information 
   Distribution
    Distribution
     Timely delivery to the right people who 
      Timely delivery to the right people who 
    can act on it
    can act on it