First: What Do We Mean By Innovation?
                   Not the Back Office
                   Some on the Business Model
                       e.g. New Roles
                   But Really - Client Delivery Model
                       Today’s Subject
    2 Perkins Coie LLP  |  PerkinsCoie.com
     Case Study: Law Firm / Client Collaboration
                   Understand the Client’s Problems
                       For Pricing and Delivery
                   Agree on any Solutions
                       Internal Risk!
                   Build Innovation into the Pricing
                       Build it into the Engagement
                   Include Allied Professionals 
                       LPM, KM, Process, …
    3 Perkins Coie LLP  |  PerkinsCoie.com
              Same Profession – Different Support
                    Law Firm                                                       Company
                     (Lawyers)                                                      (Products)
              Admin        HR           IT                                     FIN         HR          IT
               FIN        Practice   Marketing                               Bus Ops     Product    Marketing 
                           Mgmt.      and BD                                              Mgmt.      and BD
              Business      Pro      Diversity         Operational            Legal
               Intake      Bono                          Support
       Perkins Coie LLP  |  PerkinsCoie.com
              Case Study:                                                 Client Advantage Presentation:
              Outcome of                                                           How to get the most value from Law Firms
              ‘Ops’ 
              Collaboration
                                                                          Project: Large Volume Contract 
                                                                                                      Review
                                                                                          Identified Needs:
                                                                 Cost Management                Consistent Review               Lower the burden on 
                                                                 •Savings and Predictability    •Scalability                        in-house team
         Perkins Coie LLP  |  PerkinsCoie.com                                                                                                            5
                                                                    • With Scoping and Regular 
                                                    Fixed Annual      Reviews
                                                    Portfolio Fee
      The                                                           • Process Driven!
      Collaborative                                                   • Expert System / Workflow
                                                                    • Extended into client side
                                                  Next-Gen Intake 
      Solution:                                       Process       • Dedicated LPM Resource 
      Built into 
      Engagement
                                                                    • Client had to be OK with this
                                                       Use of 
                                                     Alternative 
                                                       Staffing
       Perkins Coie LLP  |  PerkinsCoie.com                                                                    6