Business Development for 
                 Appraisal Professionals
                            Donna L.G. Shaf
                 Principal and Marketing Counsel
              Professional Business Development 
                                                            Where people & ideas come together.
         Who is Donna Shaf and what 
     does she know about professional 
       services business development ?
                                                            Where people & ideas come together.
                  Exploring the Business 
                   Development Tool Kit
              Field-tested tried-and-true materials 
                 and strategies, plus social media, 
               websites, testimonials, publications 
                                and  more.
                                                            Where people & ideas come together.
        Creating a “Tailored-to-Succeed” 
             Personal Marketing Agenda
              Composing a manageable business 
              development plan of daily, weekly, 
           monthly “to-do” actions that generate 
          work, stimulate new contacts and grow 
                        current relationships
                                                            Where people & ideas come together.
             Communicating Credentials
             Developing written and verbal means 
              of creating positive impressions that 
                    lead to work and productive 
                      professional relationships
                                                            Where people & ideas come together.