Advertising
                       Advertising
         • How did the development of modern 
            manufacturing create the need for 
            advertising and retail sales? 
         • Modern manufacturing made large numbers 
            of products quickly, which increased the 
            supply. This created a need to convince 
            consumers to buy these products. 
            Advertisements that contained both 
            descriptions of products and locations where 
            the products could be purchased increased 
            demand. 
                                   
           Rockefeller and Carnegie
           Rockefeller and Carnegie
          • What qualities enabled Carnegie and 
            Rockefeller to become successful 
            entrepreneurs? 
          • They were able to read the market and make 
            the right moves at the right time to ensure 
            that their companies were efficient and 
            profitable. They began work as boys. They 
            were competitive and to some, ruthless. 
                                    
                     Entrepreneurs
                     Entrepreneurs
          • How do the qualities of modern-day 
            entrepreneurs, such as Bill Gates, Steve 
            Jobs, or Donald Trump, compare with 
            those of the era of industrialization? 
          • Entrepreneurs today have to be computer 
            and Internet savvy; they have to think in 
            terms of international business. Modern 
            entrepreneurs also may have to be more 
            innovative than men such as Carnegie and 
            Rockefeller were in the 1800s. 
                                    
                        Activity
                        Activity
         • Write a 5 paragraph essay about how 
           many of the wealthiest businesspeople 
           in modern times are not people who 
           make steel or refine oil. The new 
           wealthy are people who work in banking 
           and investments. Discuss with students 
           whether this is good or bad for a 
           nation’s economy.