Achieving Success in 
                       Achieving Success in 
                        Today’s Competitive 
                        Today’s Competitive 
                                      Environment
                                       Environment
           • Competing for jobs
           • Winning customers
                 –Writing
                 –Speaking
                 –Listening
                 –Adapting 
           © Prentice Hall, 2008              Business Communication Today, 9e                         Chapter 1 - 2
         Effective Communication
          Effective Communication
           • Faster decision making and problem 
                solving 
           • Earlier warning of potential problems
           • Improved productivity and work flow
           • Stronger business relationships
           © Prentice Hall, 2008              Business Communication Today, 9e                         Chapter 1 - 3
         Effective Communication
          Effective Communication
           • Stronger marketing messages
           • Enhanced professional image
           • Lower turnover and higher employee 
                retention
           • Better results and higher returns for 
                investors
           © Prentice Hall, 2008              Business Communication Today, 9e                         Chapter 1 - 4
            What Employers Expect
            What Employers Expect
        • Organizing ideas and information
        • Expressing ideas and information
        • Listening effectively
        • Communicating with people from 
             diverse backgrounds 
           © Prentice Hall, 2008              Business Communication Today, 9e                         Chapter 1 - 5
            What Employers Expect
            What Employers Expect
        • Using communication technologies
        • Delivering high-quality speaking and 
             writing
        • Practicing business etiquette
        • Communicating ethically
           © Prentice Hall, 2008              Business Communication Today, 9e                         Chapter 1 - 6