General Pitching Tips
    • Create a compelling story and practice, practice, practice!!!
      • Be concise and confident.
      • Do not use notecards. Do not read from slides.
    • Do your research! Understand the problem, target market, and 
     competition.
    • Use powerful images and charts over words and text.
    • Talk with the audience, not at them. You want them to trust, believe 
     in, and relate to you. 
   Problem
   • This slide should clearly articulate the problem that you are trying to 
    solve.
   • You should have data and information to prove that this problem is 
    real and compelling.
   • Your statement should also relate the problem to your target 
    audience. Think of answering the question: If this problem is never 
    solved, then so what?
    Solution
    • How are you going to solve this problem?
    • Why is this a unique approach?
    • What are the details of the product/service that you offer? 
    • How does it solve this problem?
    • See the Value Proposition section of the Business Model Canvas for 
     guidance in describing the unique value your idea provides.
    • Use the Key Partnerships, Activities, and Resources sections of the 
     Canvas to help you describe your solution.
    Target Market
    • Who is affected by this problem?
    • How many people are in this group?
    • How does the problem affect their lives?
    • How are they currently managing the problem (without your solution)?
    • What type of people do you plan to focus on? Who are they (age, 
    ethnicity, geographic location, income, preferences, family values, 
    beliefs, etc.)?
    • See the Customer Segments section of the Business Model Canvas for 
    guidance.
    Competition
    • Who else is trying to solve this problem?
    • How are they doing it?
    • How will you do better or differently?
    • Leverage the Value Proposition section of the Business Model Canvas 
    to show how you deliver more or better value than your competitors.