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       E-commerce Purchase Funnel Diagram
       Online Client Pipeline, Site Visit, Product View, Order Creation, Checkout, Purchase, …. 
                                                   Site Visit    100%                         Comments
                                                                                       • Put your text here. 
                                              Product View        45%                    Add an item description.
                                                                                       • Put your text here. 
                                                                                         Add an item description.
                                                                                       • Put your text here. 
                                                Add to Cart       14%                    Add an item description.
                                                                                       • Put your text here. 
                                                                                         Add an item description.
                                                   Checkout        7%                  • Put your text here. 
                                                                                         Add an item description.
                                                   Purchase        3%
                                                                                              Exemplary data, for illustration purpose
                                                                                                                            Charts are data-driven 
        E-consumers Country Demographics Dashboard
                                                                                                                             editable Excel Tables
        Germany Example, Users Split by Sex, Age, Education, Place of Living, Income per Household, …
             Users by gender                              Users by age                                           Users by income
                                                                        21.3     23.8     22.2                 32.00
                                                                20.5             %        %                                    36.00
                                                                %       %                                      %                    high
          52%                      48%                 12.3                                                low                 %
                                                       %
          female                     male
                                                      18-24    25-34    35-44   45-54    55-64                       32.00
                                                                                                           medium %
                                                      Place of living                                          Education
                                                         village           12.3%                                   26.00     25.00
                                                                                                     university    %         %            high 
                                                          town                     20.5%                                                school
                                                                                                                               12.00
                                                 city under 200K                    21.3%                                      %
                                                                                                                      37.00
                                                   city over 200K                      23.8%         technician       %                primary
                                                                                                         Data for illustration purpose only, source: Statista
      Most Preferred Delivery Methods                                    Editable data chart, Excel table
      Structure data chart and KPI Values Dashboard, Home Delivery, Click & Collect, Shop Pick-up Point
            12%
            18%                        XX%                            XX%
                                          Home delivery                 Home delivery 
                                             by post                       by courier
            28%
                                       XX%                            XX%
            42%
                                          Pick-up point                  Shop pick-up
                                                                          (Click & Collect)
                                                                        Exemplary data, for illustration purpose only
        E-commerce Analysis - Net Revenue Value Formula
        Orders Entry Value, Cancellations, Out of Stock, Returns, Net Revenue Value
              $2.000                        XX                         XX                        XX                       XXXX
          Order’s entry value           Cancellations              Out of stock                Returns               Net revenue value
          • Put your text here                                     Deductions                                       •  Put your text here
          • Add description                                                                                         •  Add description
          • Put your text here       • Put your text here. Add an item description.                                 •  Put your text here
                                     • Put your text here. Add an item description. Put your text here. 
                                     • Put your text here. Add an item description
                  Orders entry value                             Deductions                            Net revenue value