Multibusiness Strategy
                   Chapter 9
 McGraw-Hill/Irwin                         Copyright © 2009 by the McGraw-Hill Companies, Inc. All rights reserved.
   Learning Objectives
      1.  Understand the portfolio approach to strategic analysis 
          and choice in multibusiness companies.
      2.  Understand and use three different portfolio approaches to 
          conduct strategic analysis and choice in multibusiness 
          companies
      3.  Identify the limitations and weaknesses of the various 
          portfolio approaches
      4.  Understand the synergy approach to strategic analysis and 
          choice in multibusiness companies
      5.  Evaluate the parent company role in strategic analysis and 
          choice to determine whether and how it adds tangible 
          value in a multibusiness company
                                                                        9-3
   The Portfolio Approach
          The portfolio approach is a historical starting point 
           for strategic analysis and choice in multibusiness 
           firms
          Boston Consulting Group (BCG) pioneered an 
           approach called portfolio techniques that attempted 
           to help managers 
           “balance” the flow of cash 
           resources among their various 
           businesses while identifying their 
           basic strategic purpose within the overall portfolio 
                                                                      9-4
  The BCG Growth-Share Matrix
                                                         9-5
  The Industry Attractiveness-Business Strength 
  Matrix
                                                                  9-6