Introduction
    •  Kristjan Jespersen, PhD
    •  Copenhagen Business School, 
       Denmark
    •  Primary research focus:
        •   Focused on Impact Research
        •   Global commodities
        •   Ecological economics
        •   Corporate sustainability
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                                                              Source: FAO – Modern palm oil cultivation
        Research project – method
        •    European national commitments to sustainable palm oil
        •    Factiva search for keyword: ‘palm oil’ in different languages
        •    51.727 news articles in 14 countries
        •    Interviews with industry experts regarding policy and market environment for palm oil
                 Source: Actualitix – Europe, Palm Oil Import                        Source: www.rspo.org/certification/national-commitments
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                    Preliminary findings
                                                                    Number of articles                                                                                                                                          Number of articles (per one million population)
              18000                                                                                                                                                                                                                              400
              16000                                                                                                                                                                                                                              350
              14000                                                                                                                                                                                                                              300
              12000                                                                                                                                                                                                                              250
              10000                                                                                                                                                                                                                              200
                 8000                                                                                                                                                                                                                            150
                 6000
                 4000                                                                                                                                                                                                                            100
                 2000                                                                                                                                                                                                                               50
                           0                                                                                                                                                                                                                          0
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    Germany
                                    Articles per year
      1800
      1600
      1400
      1200
      1000
       800
       600
       400
       200
        0
         1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
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   Certification and standards
   •  11.74 percent of sampled articles mention certification or standards
   •  Demand for certified products is growing  still lower than supply
   •  What drives the market for sustainable palm oil?
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