Introduction
                                     Welcome! 
      
     Thank you for your interest in Originate Ventures.
     We at Originate feel Business Plans are interactive and 
     ever evolving. Given this, we subscribe to keeping Plans 
     clear and simple.
     For entrepreneurs giving us consideration of their 
     ideas/businesses, we ask that your presentation hits the 
     points outlined.
                                      Thank you
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                               Proprietary and Confidential © ORIGINATE VENTURES 2010 
             Topic Areas
             1. Company History
             2. Purpose
             3. Team Background
             4. Need Being Solved
             5. Why Now
             6.  Product/Service
             7. Market Fit/Size 
             8. Go-to-Market Plans
             9. Competition
             10.Business Model
             11.Funding Sought
             12.Financials – Slides w/each Section Header
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                               Proprietary and Confidential © ORIGINATE VENTURES 2010 
                               Proprietary and Confidential © ORIGINATE VENTURES 2010 
             Executive Summary
            •  Company Name
                   – Type of entity
                   – Contact Name & Information
                   – Web Address
            •  Value Proposition
                   – How does it solve the customer problem?
                   – What makes your value proposition unique?
                   – How can this be sustained/insulated?
            •  Funding Request
                   – Dollar level of funding requested
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                               Proprietary and Confidential © ORIGINATE VENTURES 2010 
             Management Team
            •  Management Team 
                   – Key personnel (as a group)
                   – Highlight collective industry experience
                   – Past successes
                   – Summarize key equity ownership
                   – Capital contributed by management team
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                               Proprietary and Confidential © ORIGINATE VENTURES 2010 
             Customers & Needs
            •  Who Is Your Customer (User)?
                   – Demographics
                   – What are their needs or unmet needs?
                   – Motivations (why buy product?)
            •  Market Research
                   – Any market research or independent validation
                   – Key findings / takeaways
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                               Proprietary and Confidential © ORIGINATE VENTURES 2010 
                               Proprietary and Confidential © ORIGINATE VENTURES 2010