Chapter Two
               Developing and screening 
                  business ideas
                   – Three most common sources of 
                     new business ideas
                   – Techniques for generating ideas
                   – First screen
             2-2
       Introduction
               •Many businesses fail because 
                  the idea wasn’t a good one to 
                  begin with
               •Techniques can be used to 
                  explore the most common 
                  sources for new business ideas
               •First Screen provides 
                  entrepreneurs with multiple 
                  business ideas 
             2-3
   Three Most Common 
   Sources of Business 
   Ideas 
   • The first step in creating 
      an effective business plan 
      is selecting an idea that 
      fills a need and provides 
      unique value to the 
      customer
   • It is difficult to get people 
      to change habits and 
      behaviors to try a new 
      product even if the new 
      product is better or less 
      expensive                                                      2-4
       Figure 2.2
                                      
      Three sources of new business ideas
      Changing              Unsolved              Gaps in the
      environmental         problems              marketplace
      trends
             2-5
       Three Most Common 
       Sources of Business 
       Ideas 
                         •Changing environmental 
                           trends
                            – Economic trends
                            – Social trends
                            – Technological advances
                            – Political and Regulatory 
                              changes
                         •Unsolved problems
                         •Gaps in the marketplace
             2-6