Explain the importance 
                     of having a logo
    • Visual representation of the company 
        “The Face of the company”
    • Anchors your brand
    • Single most visible aspect
    • Essential for overall marketing strategy
    • Brand recognition will lose a lot of potential without a 
      legitimate logo to go with a brand
    •                           st
      The name and logo are the 1  things consumers see 
      and remember
       Describe considerations in 
          creating a logo
  • Your company – what the logo says about you
   –Professional, contemporary/timeless, stylish, 
    forward thinking, innovative, clear message?
  • Versatile for various media types 
   –Black/white, distance and up close usage
  • Simple – easy to remember
   –Some of the best “big brand logos” are simple
  • Color, shape, size, 3-D, contrast, etc. 
  • Legibility – if you can’t read, customers can’t
  • Attract attention, leave an impression, be unique and 
   reflect company’s personality
        Describe considerations in 
           creating a logo
  • More detail = higher cost to reproduce
  • Competition – what do they utilize
  • Impressive and seductive
  • Trademark your logo
    – With the US Patent & Trademark office
    – Protects logo from unauthorized usage
       Discuss the Components of Logos
  • Word mark or logo type 
  • The name of your company
  • Pictogram - a symbol (a.k.a. icon or avatar)
  • Tagline - a brief description of your company or product. The tagline 
   envelops the essence of your brand. Your brand positioning is what 
   makes your company different from it’s competitors.
  • Icon, picture, text, color palette
  • Harmony and balance of all the above
         Identify Types of Logos
  • Brand mark Symbol 
    – This type of symbol represents the company in a simple 
     but bold manner. Most often represented through an 
     abstract design
  • Word mark 
    – Is a uniquely styled font type that spells out the company 
     or brand name. 
    – Technology companies usually use this type of logo, as 
     stylized text looks best on electronics and expresses the 
     sophistication of a company.