Through the course of fi ve editions, Research Methods for                                                 for  Resear
                 Business Students has guided hundreds of thousands of student 
                 researchers to success in their research proposals, projects and                                           business
                 dissertations. 
                                                                                                                                ch              Research methods 
                       So, if you’re thinking …                                                                                  
                       ‘How do I choose my topic?’                                                                              methods 
                       ‘I’m confused by all these different philosophies…’                                                  students                                            for business 
                       ‘I’ve got my data; what do I write fi rst?’
                       … then, open this book to make the most of:                                                                                                                               students
                       ●  regular checklists and ‘Progressing your Research Project’ sections to give  
                          you step-by-step practical guidance on the process                                                                                                                     fi fth edition
                       ●  a glossary of clear defi nitions of over 400 research terms
                       ●  cases and examples of student projects and academic research to show
                          you how it’s done                                                                                                                                                                Mark Saunders 
                       ●  detailed chapters on choosing your topic, reviewing the literature,                               Saundersfi
                                                                                                                                 
                          under standing philosophies, research design, access and ethics,                                      fth
                          data collection and analysis, and writing and presenting  your research                                                                                                                  Philip Lewis 
                       And, at www.pearsoned.co.uk/saunders, you can get online tutorials on research                            edition                                                                Adrian Thornhill
                       software, such as SPSS and NVivo. Plus, search the internet more effi ciently and 
                       effectively with our Smarter Online Searching guide!                                                  ●
                                                                                                                             
                                                                                                                            Lewis
                                                                                                                                                                                    
                                                                                                                             ●
                                                                                                                             
                 Start your research with confi dence and complete it with success.                                          Thor
                                                                                                                            nhill
                 Cover photograph: Eastcott Momatiuk/ Getty
                                                                                      www.pearson-books.com
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                              Research Methods for Business Students
                                Visit the Research Methods for Business Students, Fifth Edition
                                Companion Website at www.pearsoned.co.uk/saunders to find
                                valuable student learning material including:
                                ■ Multiple choice questions to test your learning.
                                ■ Tutorials on Excel, NVivo and SPSS.
                                ■ Updated research datasets to practice with.
                                ■ Updated additional case studies with accompanying questions.
                                ■ Smarter Online Searching Guide – how to make the most of
                                  the Internet in your research.
                                           
      A01_SAUN6860_05_SE_FM.QXD  12/2/09  5:39 pm  Page ii
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                    materials in business strategy, bringing cutting-edge thinking and best
                    learning practice to a global market.
                    Under a range of well-known imprints, including Financial Times Prentice
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                    To find out more about the complete range of our publishing please visit
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      A01_SAUN6860_05_SE_FM.QXD  12/2/09  5:39 pm  Page iii
                       Research Methods 
                                      for Business 
                                              Students
                                               Fifth edition
                                                 Mark Saunders
                                                     Philip Lewis
                                               Adrian Thornhill