Emergency communications
  • In the event of an emergency, emergency 
   communications (or crisis communications), has 
   several unique characteristics;
  • The role of communication in managing human 
   behavior is much more important;
  • The need for constant communication is much higher
  • The need to monitor other communication channels is 
   much higher;
  • The risk perception factors of UNCERTAINTY and 
   CONTROL are much more important than the others.
     IAEA
  Unique Circumstances
   • Confusion and Uncertainty are higher;
   • Time is condensed;
   • Give people things to do and explain 
     why.
     IAEA
  Unique circumstances
    • Greater need for basic facts;
    • Higher need for framing the situation;
    • Higher need to establish credibility.
     IAEA
  Unique circumstances
    • Increased sensitivity for the emotional 
     nature of how people respond to 
     danger;
    • Avoid telling people to calm down, or 
     how they should feel.
     IAEA
  Timing
    • Time is condensed;
    • Requires well-rehearsed risk 
      communication plan to be in place;
    • Basic messages must be ready;
    • Requires constant updates.
     IAEA