CHALLENGES 
                        FACED BY 
                        BUSINESS
                         
                        Globalization
                         
                        Environmental problems
                         
                        Energy shortages
                         
                        Technology
                         
                        Consumer / Employee 
                        behaviour
     ROLE OF CREATIVE 
     THINKING
      
     Creative thinking is the 
     process by which individuals 
     come up with new ideas or 
     new approaches to 
     business
      
     Focuses
     Exploring ideas
     Generating possibilities
     Looking for many answers
              Decision making                             Problem-solving
    It is often done by a member of senior        Problems can be solved by a group 
   management who makes it                        or an individual team member.
   authoritarian.
   Various alternatives are considered           Alternative solutions are identified 
   before deciding on the best one.               and critically evaluated.
   It is part of the problem solving cycle as     Process of analysing a situation to 
   decisions need to be taken in each             identify strategies to bring about 
   step                                           change.
         DISTINGUISH BETWEEN PROBLEM-
         SOLVING AND DECISION MAKING
       INDIGENOUS KNOWLEDGE
        Indigenous knowledge is an 
        emerging area of study that 
        focuses on the ways of 
        knowing, seeing, and 
        thinking that are passed 
        down orally from 
        generation to generation.
         
        These ways of 
        understanding reflect 
        thousands of years of 
        experimentation and 
        innovation in topics ”
             
            G
                             Identify 
            N                Proble
            I                  m
            V       Evaluat            Define 
            L         e                Proble
            O   E                       m
            S   L
                C
            M   Y                        Formul
                  Monitor                 ate 
            E   C                        Strateg
            L                             y
            B
                        Allocate  Implem
            O           Resourc    ent 
                         es       Strateg
            R                       y
            P