Introduction
  
    Amul is an Indian cooperative based industry 
    located at Anand district of Gujarat.
  
    Amul the co-operative came into existence in 
    1st December, 1946.
  
    Dr. Verghese Kurien, founder-chairman of the 
    GCMMF(Gujarat Co-operative Milk 
    Marketing Federation Ltd.) for more than 30 
    years (1973–2006), is credited with the 
    success of Amul.
  “AMUL” What does name suggests ??
  
   The name AMUL means “AMULYA” derived 
   from Sanskrit language(suggested by a 
   quality control expert in Anand) which means 
   priceless.
  
   Amul is an acronym for Anand Milk Union 
   Limited.
  About Amul
  
   Amul is basically established before more than 
   65 years in Anand district of Gujarat.
  
   The main aim to establish this co-operative 
   based society was to stop exploitation of 
   consumer by local milk cartels.
  
   By the manipulative and unfair trade practices, 
   farmers approached to Shri Sardar Vallabhbhai 
   Patel for solution and he suggested to form the 
   co-operative society.
  
   The first co-operative began in Kaira district 
   with just daily production of 250 litres milk.
  Cont………
  
   Gradually, this flourished and came to be known as 
   Amul.
  
   This spurred White Revolution in India and made 
   India a leading producer of dairy products.
  
   Now, everyday approximately Amul collects 8.4 
   million litres of milk from 2.79 million farmers and 
   converts into milk and milk products and 
   distributes to the consumers through more than 5 
   Lakhs retail outlets across the country.
  
   In 1994-95 sales turnover of Amul was 11140 
   Million, which increased to 207330 Million in 2014- 
            Three Tier System
  
   This structure consists of a dairy cooperative society 
   at the village level affiliated to a milk union at the 
   district level which in turn is federated into a milk 
   federation at the state level.
  
    Milk collection is done at the village dairy society, 
   milk procurement and processing at the District 
   Milk Union and milk products marketing at the state 
   milk federation. 
  
   This patter of amul is known as 'Amul Model' or 
   'Anand Pattern‘.
  
   This model has helped India to emerge as the largest 
   milk producer in the world.