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Supply Chain
• A supply chain is a system of organizations,
people, technology, activities, information and
resources involved in moving a product or serv
ice from supplier to customer.
Supply Chains
• Upstream partners: set of firms supply raw
materials, components, parts, information, fin
ances, and expertise needed to create a produ
ct or service.
• Downstream partners: the marketing
channels such as wholesalers and retailers tha
t look toward the customer.
Upstream
Downstream
Supply Chain Management
• Managing upstream & downstream value-
added flows of materials, final goods, and rela
ted information among suppliers, the compan
y, resellers, and final consumers.
Retailer & Wholesaler
• Retailing includes all activities involved in
selling goods or services directly to final consu
mers for their personal, nonbusiness use.
• Wholesaling include all activities involved in
selling goods or services to those who are buyi
ng for purpose of resale or for business use.
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