Intro To FB
                         -     Facebook Ads is an auction based marketing platform, this means that every time 
                               your ads are active they are entered into a backend auction to determine which 
                               advertiser gets priority with the placements
                         -     Facebook ads started in 2007 meaning that they have plenty of data on all their 
                               users meaning we can target people based on specific demographics or criteria we 
                               aim for
                         -     Facebook currently owns Whatsapp and Instagram so ads get marketed on there 
                               also all from the same platform 
                         -     Facebook ads allows us to scale very quickly and with high volume something that 
                               the other platforms do not let you do
                         -     It may not be the most friendly advertising platform but once you get comfortable 
                               it is fairly easy to master and start testing products with 
                         -     Facebook ads will be here for a long time, and will continue to adapt and evolve so 
                               it is a great skill that is very versatile 
                   Getting Started With FB Ads 
                     -    To get started you will need a Facebook account that has been aged 
                          for at least 3 years, the reason is because FB is notorious for banning 
                          advertisers and they know advertisers will try to pull a fast one on 
                          them and make a new account to run ads, so a older account is 
                          needed! 
                     -    If you do not have one it is highly recommended you use one of your 
                          friends or families accounts to get started. (Make sure this person is 
                          local to you because FB does check IP Address location and if to far it 
                          can trigger a ban)
                     -    You want to use the FB profile as normal for 3 days before using it for 
                          ads
                     -    Once the account is ready sign into it as normal from there in a new 
                          tab go to this website: business.facebook.com/overview
                  FB Ads Hierarchy
              -     First off we have the Profile aka the Battleship itself, this shows FB 
                   who is running the ads and gives us the ability to start ads
              -    We then have the Business Manager aka the Command Center, this is 
                   where we create and manage all the other assets in the Facebook 
                   account
              -    Ad Account is next up, this is where the magic happens! This is a Army 
                   Commander that picks and creates recruits and sends them off to the 
                   world to reach our goals (aka this is where you create ads and send 
                   them off to FB,IG and/or Whatsapp
                                            Profile -> BM -> Ad Account
              How To Preserve Data (Multiple Pixel Setup)
                -Shopify Pixel Update:
                          -   One important thing to mention before we speak on any topics is to avoid using 
                              the new native shopify pixel integration. This integration allows FB to go ahead 
                              and go through your store and find the .myshopify url, instantly telling them all 
                              they need to know about this store. This can be a big issue down the line if you 
                              get banned and need to restart from a new profile.
                          -   Instead we recommend using a 3rd party app such as, Multipixel by Omega. 
                              These do not directly allow FB to link fully with your shopify store, so in the 
                              event you get a profile banned there's still a chance you can get ads back and 
                              operational for your store.
                         -    Now we want to have access to multiple Profiles/BMs for the next step, so ask 
                              your parents, siblings, cousins, friends or whoever and try to get at least 1 
                              backup although the more the merrier (I typically have 2 backups at a time)
     How To Preserve Data (Multiple Pixel Setup)
      -Each BM will have its version of the store domain attached to it, and we will setup the 
      pixel and make sure it fires on these. These can be the .co or any other variation of 
      the domain
      - So let's think about why this is important…. Lets say FB decides to fully delete your 
      BM, your main profiles useless... now what…
      - Well attaching new pixels to the store basically mean that you have multiple pixels 
      that are literally identical in data tracked!
      - The reason these are on different profiles is to keep everything separate completely 
      so these pixels do not look associated with the one that got banned
      - Everytime you lose a pixel I highly recommend adding another one
      - The more profiles you have the more pixels I would recommend but I recommend 3 
      max at a time as your site speed tends to slow down past this