Generic Brand
      •  The  unbranded,  unlabelled  product  that  has  a  functional 
         description for a name but no brand value at all.
      •  Generic  brand  is  the  brand  where  the  name  has  become 
         ubiquitous and in so doing has passed into common language 
         as a verb – Google, Xerox, Sellotape.
      •  Velcro is the brand - “hooked fabric fastener” is the generic 
         name.
      •  Xerox is the company- “photocopy” is the generic name.
                          Individual Branding
      •  Also known as flanker brands or multi-branding, 
      •  Products are given brand names that are newly created and 
         generally not connected to names of existing brands offered 
         by the company.
      •  Each brand, even within a same company, has a unique name, 
         identity and image, for the company to target different market 
         segments. 
                                       Individual Brands
       •    Hindustan  Unilever-   
            The  company  has  a 
            portfolio that includes 
            the  many  categories 
            and brands:
       •    Food and drink: Flora, 
            Algida,  Knorr,  Lipton, 
            Magnum,        Cornetto, 
            Bertolli
       •    Home       care:    Surf, 
            Persil, Comfort
       •    Personal  care:  Axe, 
            Dove , Lux, Rexona,
       •    Water purifier: Pureit
               Umbrella Branding/Family Branding
      •    All  products  manufactured  by  a  company  sold 
           under a single brand name.
      •    Starbucks  Corporation-  Starbucks  Corporation 
           (operating  as  Starbucks  coffee)  is  an  American 
           multinational coffee company, which markets all 
           of  their  products  under  their  corporate  brand 
           name.  Some  products  produced  by  Starbucks 
           include:    Starbucks      Coffee,    Starbucks      Tea, 
           Starbucks  Drink-ware,  Starbucks  Equipment, 
           Starbucks Syrups and Toppings etc.
      •    Godrej, Patanjali, Tata, Samsung, Nivea etc. are 
           some  of  the  examples  of  Umbrella/  Family 
           Brands.
                            Manufacturer’s Brand 
       •   A  brand  which  is  owned  by  a 
           manufacturer  and/or  registered 
           as  a  trade  mark  under  the 
           manufacturer’s name is referred 
           to as manufacturer’s brand.
       •   Products that carry the name of 
           the manufacturer-
                 • Amul
                 • Haldiram