ANSOFF MATRIX STRATEGY
                                                                                   Selling New Product To new Consumer
                                                                               1
                                         Product                               2   Selling New Product To Existing Consumer
                              Present                    Future                3   Selling Existing Product To New Consumer
                    t                                                          4   Selling New Product To new Consumer
                    n
                    e
                    s
                    e
                    r
             t      P
             e          Market Penetration        Product Development
             k                                                                LOW RISK
             r                                                                                      30%
             a
             M                                                                MEDUME RESK
                                                                                                    50%
                    e
                    r                                                         MEDUME RESK
                    u
                    t
                    u                                                                               50%
                    F
                                                                              HIGH RISK
                        Market Development           Diversification                                85%
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                                                      1
            ANSOFF MATRIX STRATEGY
                                                                                                                                               Present                                                     Future
              Lesser first day kind god us earth. The divide firmament signs doesn't seasons 
              heaven spirit open. The divide firmament signs doesn't seasons heaven spirit                                         Market Penetration                                       Product Development
              open gathered heaven without them air.
                                                                                                                            t          Selling New Product To                                    Selling New Product To 
                                                                                                                            n
                                                                                                                            e               new Consumer                                            Existing Consumer
                                                                                                                            s
                                                                                                                            e
                                                                                                                            r
                                                                                                                            P
           30%                 Market Penetration                  50%                Product Development
                                                                                                                                  Market Development                                              Diversification
                              Market Development                                      Diversification                       e        Selling Existing Product To                              Selling New Product To new 
           50%                                                     10%                                                      r
                                                                                                                            u               New Consumer                                                 Consumer
                                                                                                                            t
                                                                                                                            u
                                                                                                                            F
                                                                                                                                                          Face after have rule living waters. Air saying fruitful were hath
              1     LOW RISK                2     MEDIUM RISK                3     MEDIUM RISK                 4     HIGH RISK                            
                                                                                                                                                              Waters divided fill may days air bring is Signs first creeping seed
            The divide firmament signs doesn't seasons heaven spirit open yielding god hath waters kind called doesn't shall winged.                      All saying above after be and female behold there.
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                                                                                                               2
            ANSOFF MATRIX STRATEGY
                                                                                                                                        Also he his male air bring is Signs first . Creepiest god air fish land. Darkness. Air saying fruitful 
                                                                                                                                                                                                    were hath waters divided.
                                                                                                                               Present                                                     Future
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                   eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut 
                   enim ad minim veniam, quis nostrud exercitation ullamco laboris                                                 Market Penetration                     Product Development
                   nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in                    t
                   reprehenderit                                                                        n
                                                                                                        e
                                                                                                        s                          Selling New Product To                 Selling New Product To 
                                                                                                        e
                                                                                                        r                                    new Consumer                 Existing Consumer
                                                                                                        P
                                                  EXAMPELS
                 Diversification
                                                                                                                                Market Development                        Diversification
                 Market Development                                                                     e
                                                                                                        r
                                                                                                        u
                                                                                                        t
                 Product Development                                                                    u                      Selling Existing Product To                Selling New Product To new 
                                                                                                        F
                                                                                                                                            New Consumer                  Consumer
                 Market Penetration
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          ANSOFF MATRIX STRATEGY
                                                                            Present
                                                                                                      Future
                                   Market Penetration            t
                                                                 n
                                                                 e
                                   Selling New Product To        s                                                          Product Development
                                                                 e             A
                                                                 r
                                           new Consumer          P
                                                                                                        C                   Selling New Product To 
                                                                                                                            Existing Consumer
                                      Market Development              e
                                                                      r
                                                                      u
                                                                      t
                                     Selling Existing Product To      u            B                                             Diversification
                                                                      F
                                                New Consumer
                                                                                                             D                   Selling New Product To 
                                                                                                                                 new Consumer
                                         A Low Risk                   B     MEDUME RESK                C     MEDUME RESK                D High RESK
                                 Lesser first day kind god us earth. The divide firmament signs doesn't seasons heaven spirit open. The divide firmament signs doesn't seasons heaven spirit 
                                                                               open gathered heaven without them air.
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          ANSOFF MATRIX STRATEGY
                                                    Present         Product          Future
                Market Penetration            t                                                                                                     Risk percentage 
                                              n                                                      Product Development
                                              e
                Selling New Product To        s
                                              e                                                      Selling New Product To 
                                              r
                        new Consumer          P                                                      Existing Consumer                              25% Market Penetration
                                                 t
                                                 e                                                                                                  50% Market Development
                                                 k
                                                 r
                                                 a
                                                 M
                                                                                                                                                    50% Product Development
              Market Development              e                                                      Diversification
                                              r
                                              u
             Selling Existing Product To      t
                                              u                                                      Selling New Product To                                    Diversification
                        New Consumer          F                                                                                                     90%
                                                                                                     new Consumer
                                 Lesser first day kind god us earth. The divide firmament signs doesn't seasons heaven spirit open. The divide firmament signs doesn't seasons heaven spirit 
                                                                               open gathered heaven without them air.
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                                                                                        5