Kotler’s Pricing Strategies Template
                                                      Super High Value Strategy       High Value Strategy            Premium Strategy
                                                     •                             •                            •   
                                                  y
                                                  t      Good Value Strategy           Mid Value Strategy          Overcharging Strategy
                                                  i
                                                  l
                                                  a
                                                  u  •                             •                            •   
                                                  Q
                                                   
                                                  t
                                                  c
                                                  u
                                                  d
                                                  o
                                                  r
                                                  P
                                                          Economy Strategy           False Economy Strategy           Rip-off Strategy
                                                     •                             •                            •   
                                                                                             Price
                                                              Want more tools and templates? Visit https://upboard.io/ 
        Join the upBOARD Community to instantly find, customize or 
                create your own business processes including:
                              • Interactive online templates
                                • Full business processes
                                • Dashboards & analytics
                               • Team collaboration tools
                          Want more tools and templates? Visit https://upboard.io/