KEY TRENDS IN DIGITAL TRANSFORMATION BY TECHNOLOGY
                       Key                                    Trend                                      Major Growth Drivers                                              Key Players
              Technologies
                                            Artificial Intelligence (AI) has been the         COVID-19 health emergency across the globe                       Alphabet Inc.(Google), Apple Inc., 
                                            fastest growing technology in recent past.        Growing investment in AI technologies                            Microsoft Corp, IBM, Nvidia Corp. and 
                                            Additionally the COVID19 breakout has             Growing e-commerce, streaming content, and growing               Amazon
            Artificial Intelligence         accelerated the growth rate at much                  internet penetration
                                            faster pace                                       Need of data analysis at granular level to gain utmost 
                                                                                                 operational efficiency and customer satisfaction
                                            Adoption of RPA will enable the                   Need to automate structured, repetitive processes to             UiPath, Automation Anywhere, Blue 
                                            companies to reshape their business                  focus on core business                                         Prism, NICE, Pegasystems, KOFAX 
            Robotic Process                 operations and making it more                     Businesses emphasize on operational efficiency                   INC, NTT Advanced Technology 
            Automation (RPA)                sustainable in pandemic or post pandemic          Changing workforce dynamics                                      Corporation, EdgeVerve Systems 
                                            scenarios                                         High adoption of RPA solutions in the BFSI and                   Limited, FPT software, and 
                                                                                                 healthcare sectors                                             OnviSource, Inc.
                                            Global augmented, and virtual reality             Growing penetration of smart devices                             Alphabet (Google Inc.), Facebook, 
                                            market is expected to witness a                   Increase in internet connectivity                                HTC, Microsoft Corporation, Samsung 
                                            significant growth owing to surging               Technological advances and the rise in application               Electronics Co., Ltd, EON Reality Inc., 
            Virtual/ Augmented              adoption of these technologies in the                areas among various industry verticals                         Magic Leap Inc. and Sony Corp
            Reality (VR/AR)                 gaming, healthcare, tourism,                      Significant development in animation, video game and 
                                            entertainment, and education sectors                 mobile gaming industry
                                            Market for 5G network is expected to              Lower latency in 5G                                              AT&T Inc., Verizon Communications 
                                            revolutionize the domain of various               Growth in mobile data traffic                                    Inc., Cisco Systems Inc., ZTE Corp.
                                            broadband services and empower                    Growing adoption of virtual networking architecture in           Samsung Electronics Co. Ltd.,
            5G Network                      connectivity across end-user verticals               telecommunications                                             Telefonaktiebolaget L M Ericsson
                                                                                              Increasing M2M connections across various industries             Nokia Networks, Huawei Technologies 
                                                                                                                                                                Co. Ltd.
                    KEY TRENDS CONTINUED…
                     Key                                Trend                                   Major Growth Drivers                                        Key Players
             Technologies
                                        Cloud computing will continue to be an       Sudden shutdowns of offices, schools, and                   Amazon Web Services, Microsoft 
                                        key target for enterprises looking for          enterprises, which resulted remote workforce across       Azure, Google Cloud Platform, IBM, 
                                        increased scalability, business continuity      the world                                                 Dell Technologies, Hewlett-Packard 
           Cloud Computing              and cost efficiency in near future.          Growing digital transformation among industries             Enterprise, Vmware, Salesforce, Adobe
                                                                                     Rising penetration of internet and mobile devices
                                                                                     Increase in consumption of big data 
                                        Market for IoT is expected to grow at a      Emergence of advanced data analytics                        IBM Corporation, Microsoft 
                                        positive rate adding fuel to the next        Development of wireless networking technologies             Corporation, Intel Corporation, Cisco 
           Internet of Things           industrial revolution of intelligent         Advancement in the manufacturing industry                   Systems, Inc., and Google Inc
           (IoT)                        connectivity                                 Increase in cloud platform adoption
                                        Owing to higher deployments of               Increasing demand for translucent monetary                  IBM Corporation, Microsoft 
                                        blockchain technology across various            exchanges                                                 Corporation, Linux Foundation, 
                                        industry verticals, the market is expected   Rising investments in block-chain technology                CoinBase, ConsenSys, Binance and 
           Blockchain                   witness a significant growth                 Technological advancements in international trade           R3
                                                                                     Rising market capitalization of cryptocurrencies
                                        Post COVID 19 emergence, cybersecurity       Rapid adoption of remote working technology                 Broadcom (Symantec Corporation), 
                                        market is expected to remain dominant        Increasing incidents of cyber-attacks                       Cisco Systems, Inc., Check Point 
                                        owing to the need to monitor the threats     Need for safeguarding business data and prevent loss        Software Technology Ltd., IBM, 
           Cybersecurity                for large, small and medium enterprises         from cyber-attacks                                        McAfee, LLC, Palo Alto Networks, Inc., 
                                                                                     Penetration of smart devices                                and Trend Micro Incorporated
                 KEY INDUSTRIES DRIVING DIGITAL TRANSFORMATION 
                 MARKET
                              Healthcare                                              Education                                 Banking, Financial Services & 
                                                                                                                                             Insurance
              Digital transformation brings revolution in            Digital transformation in the education                COVID-19 not only accelerated digital
              the healthcare industry.                               industry has picked a new momentum.                    adoption, but also been a litmus test for
                                                                                                                            banks’ digital infrastructures.
              Opportunities                                          Opportunities
              
                Need for automation of patient and staff-                                                                  Opportunities
                related big data                                       Growing trend of digitalized classroom
                                                                                                                           
                                                                      Demand for video based learning                        Increasing adoption of smart devices
                Growing trend for tele consultation                                                                        
                                                                      Increasing popularity of EdTech Firms                  Growing digital payments
                Focus on business continuity by                                                                            
                facilitating remote care                               Growing demand for smart devices for                   Rise of digital currencies trend
                                                                       better learning experience                           
                                                                                                                             Use of big data tools to analyze a large 
                Demand for quick diagnosis and faster                                                                       amount of financial data
                treatment and focus towards patient care                                                                    
                with zero human error                                                                                         Increasing investment in fintech
                                                                      
              Challenges
                                                                                                                           Challenges
                Resistance to change                                 Challenges                                             Complex infrastructures and difficult 
                                                                    
                Budget constraints                                     Resistance to change across educational                system integration of legacy systems and 
                                                                      institutions
                Governance                                                                                                    new technology
                                                                    
                Lack of digital skills                                 Lack of skill, knowledge, and personnel              Lack of qualified personnel to manage 
                                                                     
                                                                       Budget limits                                          digital transformations
                                                                     
                                                                       Inadequate network infrastructure                    Increased costs for equipment and 
                                                                                                                              services
                   KEY INDUSTRIES CONTINUED…
                                Retail                                           Automotive                                    Media Entertainment
              Post pandemic outbreak, the global retail           Rapid digitization is transforming hardware-        Media and entertainment industry is going
              industry is undergoing a rapid                      driven automotive sector to a software &            through a major transformation.
              transformation.                                     solutions-focused industry.
                                                                                                                      Opportunities
              Opportunities                                       Opportunities                                       Rise of the subscription economy
                                                                                                                    Growing demand for Subscription-based 
                Increasing number of smartphone users               Focus on electric vehicles, new mobility 
               to access internet                                   services, multi-modality, artificial                VoD services
                                                                   intelligence, and autonomous vehicles             Increase in smart devices, Internet 
                Rising m-commerce in e-tail industry
                                                                                                                      penetration and craze for social media 
                Rise of omnichannel retail                          Robust technology investments from 
                                                                    automotive companies                                makes the content available anywhere, 
              Challenges                                                                                                anytime
                                                                 Challenges                                          Growing trend of live streaming
                Concern about new cybersecurity risks
                                                                  
                                                                   Adoption of digital technology without 
                Budget/resource constraints                                                                           Challenge
                                                                   compromising safety and security
                Legacy technology interoperability                                                                   Companies need to mitigate cyber risks
                                                                   Government regulations 
                Intense competition                                                                                  Battle for best content
                                                                    Changing consumer preference
                                                                                                                      Changing user expectation
           UNDERSTANDING DIGITAL CLIENT AND ADOPTING NEW STRATEGIES
             It's the customer who is in the driver’s seat. 
             The digital technology has transformed                           B2B sales teams need to replace cold 
             consumer habits.                                                 calling with social selling. 
                                                                              Using social media platforms to tap customers and build 
                                                                              a relationship through sharing relevant content and 
                                                                             expertise as part of a solution to problem.
             Smart electronic devices, digital apps, and 
             automation has enabled the customers to 
             get what they want at the moment they 
             need it.                                                             Marketing teams need to reduce 
                                                                                 spending on offline marketing activities
             The digital wave have caused a shift                                 Focusing on digital channels and implementation 
             in customer expectations, resulting a modern                         of search engine marketing, account-based 
                                                                                  marketing and email marketing strategies
             buyer who is constantly connected, app-
             native, and aware of the digital revolution.
             
             Owing to the opportunities that rise from                        Customer service teams needs to be 
             modern technology usage, customers rate                          proactive in the way to help customers
             organizations on the basis of digital                            Social media, reviews sites, forums, and 
             experience first.                                                communities are all now part of the customer 
                                                                              service eco-system.