Web Spiders: Pi Media Services
     Web Spiders: Pi Media Services
                                        Sponsor
   •
    Founded in 2000 
   •
    Pi Media Services Digital Marketing sister company
     
   •
    Offices: UK, USA, Singapore, India 
   •
    Custom Content Development & Online Marketing company:
    •  Content Development, SEO, SMM, Business Video 
     Development, eLearning, eLegal processing
   •
    Clients:
   Additional info visit stand in Salcette or www.pimediaservices.com
        Not Just for B2C
        Not Just for B2C
 It’s similar…
   –Digital marketing for B2B companies is largely 
    the same as marketing for B2C companies.
    •Think Community
    •Identify Customers
    •Use Video
    •Strengthen Mobile
    •Engage in Conversation
        Not Just for B2C
        Not Just for B2C
  …But different:
  •
   Forget about the “image”
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   Focus on providing information
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   Cut out the spiel
  •
   Build professional relationships
        Ignored by B2B
        Ignored by B2B
  • 34% of B2B marketers are not measuring social 
   success at all Source: eMarketer
  • 46% of B2B marketers said social media was 
   perceived as irrelevant to their company Source: eMarketer
         How B2B is different
         How B2B is different
  Different Sales Pitch: 
  B2C 
  Appeal to the heart of the customer. 
  Focus on building brand loyalty and relationships. 
  B2B
  Message  across  with  max.  clarity  and  min. 
  hyperbole. Catering to a different audience.