MRKT 370 – MARKETING 
         PRINCIPLES
         Required Text: Kotler and Armstrong. 
                                      th
           Principles of Marketing(10  edition), 
           Prentice-Hall, 2004.
         Optional Text: Study Guide on the Web.
         Assigned Readings:  Wall Street Journal,  
           Business Week, Fortune magazines and 
           New York Times.
                                 
         MRKT 370 – PRINCIPLES OF 
         MARKETING
         Course Description: 
            Survey of marketing covering marketing 
           environment and planning, consumer 
           behaviors, research, segmentation, product 
           management, pricing, promotion, place and 
           global marketing.
         Prerequisite: None.
                                 
          MRKT 370 – MARKETING 
          PRINCIPLES
          Course Objectives:
           To develop[e balanced and broad survey of 
            marketing.
           To understand the role of marketing in the social 
            and economic systems.
           To introduce case method in marketing.   
           To understand the planning aspect of marketing.
           To present career opportunities in marketing
                                      
          MRKT 370 – PRINCIPLES OF 
          MARKETING
          Method of Instruction:
              Lectures, class discussion, student participation, 
             power point slides, examples from Fortune 500 
             domestic and global firms.
          Course Assignments:
              Two midterms and final examinations.  There is an 
             optional term paper, if you decide to submit at the 
             end of this semester. Class participation is 
             mandatory.
                                        
          MRKT 370 – PRINCIPLES OF 
          MARKETING
          Case Assignments:
             Each case assignment must read before each 
            class, and questions the case must be 
            answered in class.
          Class Participation:
             It is required in every class.  Your level of 
            participation will be graded at the end of the 
            semester.