272x Filetype PPTX File size 0.15 MB Source: www.itchen.ac.uk
What are social media and
digital marketing?
• Define ‘social media’
• Define ‘digital marketing’
Positive vs negative
marketing campaigns
Positive:
• John Lewis Christmas advert - Monty the Penguin
• This Girl Can campaign.
Negative:
• #McDStories - damaging Twitter hashtag
• Stewart Downing interview on Twitter.
The digital marketing life cycle
What are the ethical
implications of storing data?
• Why is this deemed unacceptable?
• When should data not be shared?
• What are the legal implications of sharing data?
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