316x Filetype PPTX File size 1.53 MB Source: www.nordicinnovation.org
THE PROCESS: STEP 1 - 3
Partner Match Joint Market Assessment Partner Management
• Partner Roles • Product • Business Plan
• Partner Profile • Map • Partner Monitoring &
• Partner Evaluation & • Customer Segmentation Assessment
Selection • Channels
• Stakeholder Map
• Key Purchasing Factors
• Import & Price Point
• Competitor Mapping
• Market Position
• Go-to-market Plan
PARTNER MATCH
PARTNER ROLES
PARTNER PROFILE
PARTNER EVALUATION & SELECTION
Partner Evaluation
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