272x Filetype PPTX File size 0.57 MB Source: www.socialcircleschools.com
Chapter 10-1
Marketing Basics
What is marketing?
Marketing
“Marketing is the activity, set of
institutions, and processes for
creating, communicating,
delivering, and exchanging
offerings that have value for
customers, clients, partners and
society at large.
Marketing Businesses
All businesses must
complete some marketing
activities even if that is not
their focus.
Marketing Functions
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