Do 
   you  
  have a 
      
 “brand
    ”
                        What                 •  The image that people see of you.
                        is                   •  Promote yourself unique combination 
                                                 of skills, experience, and 
                        “Per                    personality.
                        son
                                    ?
                 Skills,                      How you                         Image:  
                Experien                                                       conduc
                        al                      deliver 
                ce,  and                         your                             t,  
                Personali                       stories                        behavi
                    ty Bra                                                       or,  
                                                                               attitud
                        ndin                                                      es
                        g”
                         Is it               •  To expand your connection.
                                             Personal  branding  is  very  important  to   
                                             demonstrate your knowledge and skills  
                         im about your expertise.
                               -   • To be memorable
               por-   • A highlight to your strengths 
                 tant                            and  passions
                                 ?
   HOW  
   HOW         1. Organically, beyond your  
   HOW          control, naturally 
   HOW          developed.
               2. Massage your personal 
   HOWHOW   brand  to depict you as the 
                person  you want to be.
   HOWHOW  
   HOWHOW
        HOW
       
        HOW
        HOW
              1. EXPERIENCE such as internship, part-
                time,  social worker, volunteering, etc.
              2. EXPAND YOUR CONNECTION 
 WAY through
                communities, groups, social medias, etc.
              3. CONSISTENCY: Actions needed to 
 S              match
                your personal branding.
   RULES: Tak control of your P.I.E.  
              4. OWN A LOOK!
   (P)erformance: quality results in your 
   work  (I)mage: what other people think of 
   you
   (E)xposure: making sure that people know 
   who  you are and what is your expertise