Introduction
   What it does: This template helps you summarize and present your 
   employment value proposition (EVP) design to key stakeholders.
   How to use it: Use these slides to present your EVP to internal 
   stakeholders, or to preserve your final EVP design for use when you are 
   communicating and delivering on your EVP. 
   Instructions: 
   Complete this template by filling in relevant information for the text 
   marked in [red brackets].  You can change any text in this template as 
   necessary.  
   Delete the first two slides of this document before presenting.
    Roadmap
                            Introduction to the Employment 
                              Value Proposition (EVP)
                               Inputs to Our EVP
                                Our EVP Design
                                 Next Steps
    Insert your 
    organisation’s
    Logo here 
        The Employment Value 
        Proposition (EVP) is the set of 
        attributes that the labor 
        Summary of the EVP
        market and employees 
        perceive as the value they gain           EVP Framework
        through employment with the 
        organisation. 
        • An effective EVP extends the 
          organisation's reach into the 
          labor market and builds 
          employee retention.
          Insert your 
        organisation’s
          Logo here 
          Where We Are Now
          Five Phases of Our EVP and Employment Branding Project Plan 
     Phases                  I                             II                         III                           IV                           V
                         Planning                  Designing the EVP            Delivering on                 Employment                    Monitoring
                                                                                  The EVP  
                ■                           ■                            ■                                                         ■
                  Assemble support.           Gather intelligence.         Align HR investments       ■                              Measure EVP and 
     Steps                                                                                              Segment the 
                                                                           with the EVP.                employment brand.            branding effectiveness.
                ■                           ■
                  Set goals.                  Prioritize 
                                                                         ■                            ■                            ■
                                              EVP attributes.              Deliver the EVP across       Create brand messages.       Govern and refine the 
                                                                           the employee life cycle.                                  EVP and brand.
                                            ■                                                         ■
                                              Segment                                                   Communicate the  brand 
                                                                         ■
                                              EVP attributes.              Communicate                  to external audiences.
                                                                           the EVP to employees.
     Typical           1–3 months                   6–9 months                12–24 months                  12–24 months                     Ongoing
     Timeline
            Insert your 
           organisation’s
             Logo here 
    Roadmap
                            Introduction to the Employment 
                              Value Proposition (EVP)
                               Inputs to Our EVP
                                Our EVP Design
                                 Next Steps
    Insert your 
    organisation’s
    Logo here