01-Jan-2014
      Lean Canvas                                                              Project Name
                                                                                                                               Iteration #x
    Problem                      Solution                     Unique Value                Unfair Advantage             Customer 
                                                              Proposition                                              Segments
    Top 3 problems               Top 3 features                                           Can’t be easily copied 
                                                              Single, clear,              or bought                    Target customers
    For the customer             Don’t fully defining a       compelling message 
    segment you are              solution. Simply sketch      that states why you are                                  A customer is a 
    working with, describe       out the top features or      different and worth                                      someone that pays for 
    the top 1-3 problems         capabilities for each        paying attention                                         your product.
    they need solved.            problem.
                                                              A good UVP gets                                          You can’t effectively 
                                                              inside the head of your                                  build, design, and 
                                 Key Metrics                  customers and               Channels                     position a product for 
                                                              focusses on the                                          everyone.
                                 Key activities you           benefits your               Path to customers
                                 measure                      customers derive after 
                                                              using your product.         Inbound and Outbound 
                                                                                          Direct and Indirect
    Cost Structure                                                          Revenue Streams
    Customer Acquisition costs                                              Revenue Model
    Distribution costs                                                      Life Time Value
    Hosting                                                                 Revenue
    People, etc.                                                            Gross Margin
                               PRODUCT                                                                  MARKET