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Quality Gurus
William Edwards Deming
Joseph Moses Juran
Philip Bayard Crosby
W. Edwards Deming- The Big Man
Oct 14, 1900 – Dec 20, 1993
Ph.D. in Physics
American author, statistician, professor
and consultant
Best known for the PDCA cycle and his
14 points on quality
During WWII taught Quality Control for
war effort
Ignored after the war
Contd..
In Japan, from 1950 onwards, taught top management
how to improve design, product quality, testing, and sales
through various statistical methods
1951-Deming Prize for high level of achievement in
quality practices
Made a significant contribution to Japan's later reputation
for innovative high-quality products and its economic
power
Awarded the National Medal of Technology in 1987
Deming’s Quality Philosophy
“A product or service possesses quality if it helps
somebody and enjoys a good and sustainable market.”
Variation is the cause of poor quality
The Process
– Product design
– Manufacture
– Test
– Sales
– Market surveys
– Redesign and improvement
Deming’s Chain Reaction
Provide jobs
and more jobs
Stay in
Capture higher business
market share
with better
Productivity quality and
Less mistakes improves lower price
and rework, and costs
fewer delays, go down
Improve better use of
processes machine time
and and materials
quality
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