The importance of internal 
      The importance of internal 
           communication:
           communication:
        Employee engagement
        Employee engagement
      Dimension           Level               Direction          Participants        Content
      1. Internal line    Line managers /  Predominantly         Line managers-      Employees' roles
      management          Supervisors         two-way            employees           Personal impact 
      communication                                                                  e.g. appraisal 
                                                                                     discussions, team 
                                                                                     briefings
      2. Internal team  Team                  Two-way            Employee-           Team information 
      peer                colleagues                             employee            e.g. team task 
      communication                                                                  discussions
      3. Internal         Project group       Two-way            Employee-           Project information
      project peer        colleagues                             employee            e.g. project issues
      communication
      4. Internal         Strategic           Predominantly      Strategic           Organisational / 
      corporate           managers / top      one-way            managers-all        corporate issues 
      communication management                                   employees           e.g. goals, 
                                                                                     objectives, new 
                                                                                     developments, 
                                                                                     activities and 
                                                                                     achievements
                                   Welch and Jackson (2007) 
   Employee engagement
   A lot of definitions focus either on the individual role or the 
   work activity but they miss the impact of internal 
   communication and organisational identification.
   Wieseke et al found (2009) that found the higher the level 
   of organisational identity of sales managers the greater 
   the sales quota achievement.
  Employee voice
  …is a term that is often associated with unions and work 
  councils, though it is now being seen as a right for every 
  employee to have the opportunity to have their say. In the 
  “Engaging for Success” report that MacLeod and Clarke 
  produced for the UK government last year, they describe 
  voice as “employees’ views are sought out; they are listened 
  to and see that their opinions count and make a difference. 
  They speak out and challenge when appropriate”. 
     What would you choose to do to 
     engage people?
     1. Give people a ten per cent pay rise
     2. Take your team out to a special event
     3. Tell people what is going on
     4.  Introduce a new suggestion scheme
     5. Say “well done” for a good piece of work
     6. Give people a say in what the organisation does
     7. Give people a bonus day’s holiday if they take less
     than 5 days off sick a year