Meaning & Definition
  Meaning:
   Recruitment is the process where the prospective
   candidate s are found and encouraged to apply.
   The aim of recruitment is to attract potential
   salesmen to fill up the vacancies.
  Definition:
   “Recruitment is the active search for the best
   available candidates for a sale position.”
              - Victor P. Buell
    Characteristics of Recruitment
  •Recruitment Induction is the process  of
   finding good salesmen in which they are
   encouraged to apply.
  •It is a continuous process. The search for
   salesmen goes on all the time.
  •The various sources of recruitment are
   determined in it.
  •Recruitment is done to fulfill both present and
   future requirements.
         Process of Recruitment  of Salesmen
         Recruitment of salesmen involves the
         following processes:
      I.    Determination of Nature of salesmen
      II.  Determination of Number of salesmen
        III. Determination of sources of recruitment of
              salesmen.
        Determination of Nature of Salesmen
        •Sales personnel planning involves two
          important activities-
       i.   Determining the type of sales personnel
            needed.
       ii.  The number of sales personnel required to
            be recruited.