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(ii) Micropreneur
This is a type of entrepreneur who has a small
business and plans to keep the business small
(iii) Scalable Start-up Entrepreneurship-
This start-up entrepreneur starts a business knowing
that their vision can change the world. They attract
investors who think and encourage people who think
out of the box. The research focuses on a scalable
business and experimental models, so, they hire the
best and the brightest employees. They require
more venture capital to fuel and back their project or
business.
(iv) Large Company Entrepreneurship-
These huge companies have defined life-cycle. Most
of these companies grow and sustain by offering
new and innovative products that revolve around
their main products. The change in technology,
customer preferences, new competition, etc., build
pressure for large companies to create an
innovative product and sell it to the new set of
customers in the new market. To cope with the
rapid technological changes, the existing
organisations either buy innovation enterprises or
attempt to construct the product internally.
(V) Social Entrepreneurship-
This type of entrepreneurship
focuses on producing product and
services that resolve social needs
and problems. Their only motto and
goal is to work for society and not
make any profits.
Classification on the Basis of Attitude to Risk
(i) Innovative Entrepreneur. The innovative entrepreneur is
concerned with innovative offerings. Innovation could take
various forms such as the creation of unique products or
through product differentiation, among others. The innovative
entrepreneur is risk-prone and also a proactive entrepreneur
(ii)The imitative Entrepreneur: this entrepreneur is unlikely to
pioneer the creation or development or a new product, he
rather copies existing products to reduce the risk of
uncertainty associated with a new product. This does not rule
out the possibility of improving on the copied product and
attracting more attention than the original creator. A good
example is Konosuke Mathushita of Japan
(iii) The Fabian or Sceptical Entrepreneur: The
Fabian entrepreneur is risk averse so he is very
careful in adopting changes
(iv) The Drone Entrepreneur: the drone
entrepreneur belongs to the old school of
thought. He is very resistant to change but very
comfortable with maintaining the status quo
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