Excellence in 
                 Excellence in 
      Business Communication
     Business Communication
                       Chapter 9
           Writing Negative Messages
    Copyright © 2017 Pearson Education, Inc.
     Learning Objectives 
                          (1 of 3)
     1. Apply the three-step writing 
        process to negative messages.
     2. Explain how to use the direct 
        approach effectively when 
        conveying negative news.
     3. Explain how to use the indirect 
        approach effectively when 
        conveying negative news.
    Copyright © 2017 Pearson Education, Inc.        Chapter 9 - 3
     Learning Objectives 
                          (2 of 3)
     4. Explain the importance of 
        maintaining high standards of 
        ethics and etiquette when 
        delivering negative messages.
     5. Describe successful strategies for 
        sending negative messages on 
        routine business matters.
    Copyright © 2017 Pearson Education, Inc.        Chapter 9 - 4
     Learning Objectives 
                          (3 of 3)
     6. List the important points to 
        consider when conveying negative 
        organizational news.
     7. Describe successful strategies for 
        sending negative employment-
        related messages.
    Copyright © 2017 Pearson Education, Inc.        Chapter 9 - 5
          Using the Three-Step 
         Using the Three-Step 
            Writing Process for 
           Writing Process for 
           Negative Messages
           Negative Messages
        (LO 1) Apply the three-step writing 
          process to negative messages.
    Copyright © 2017 Pearson Education, Inc.        Chapter 9 - 6