INTRODUCTION
  • Ethics can be defined as a set of 
  principles used to determine what is 
  right and what is wrong in the 
  conduct or behaviour of an 
  individual.
    LEVELS OF BUSINESS ETHICS
  • MACRO LEVEL- Relating to conduct of business 
   in economic, political, legal and social systems.
  • CORPORATE LEVEL- Relating to ethical 
   standards embedded in the policies and 
   procedures of the organisation
  • INDIVIDUAL LEVEL- Relating to the behaviour 
   or conduct of an individual.
   FEATURES OF BUSINESS ETHICS
  • CODE OF CONDUCT
  • BASED ON MORAL AND SOCIAL VALUES
  • DISCIPLINE
  • PROVIDES BASIC FRAMEWORK
  • VOLUNTARY
  • RELATIVE TERM
  • NEW CONCEPT
  • PERSONAL DIGNITY
  • RELATED TO HUMAN ASPECT
          Contd...
  • STUDY OF GOALS AND MEANS
  • REQUIRES EDUCATION AND GUIDANCE
  • GREATER THAN LAW
  • GIVES PROTECTION TO SOCIAL GROUPS
  • BUSINESS SOCIAL RELATIONSHIPS
  • DIFFERENT FROM SOCIAL RESPONSIBILITY
  • NOT AGAINST PROFIT MAKING
     TYPES OF BUSINESS ETHICS
  • 1. METAETHICS – Study of origin and meaning of 
   ethical concepts.
  • 2. DESCRIPTIVE ETHICS – Morals of a society 
   describing how people behave.
  • 3. NORMATIVE ETHICS – Study of principles, rules 
   or theories that guide our actions and judgements.
  • 4. APPLIED ETHICS – Analysis of specific, 
   controversial, moral issues like abortion, animal 
   rights.