Have the courage to write simply.
        -Merv Block
  BROADCAST NEWS WRITING:
    Writing for television and radio
         Keep in mind
      Listeners/viewers cannot “flip back” and review the information
      Writing is more for the ear
      Writing is linear — Shorter, sharper, stronger
  WRITING SIMPLY MEANS:
   Shorter
    Say only what needs to be said in the simplest way possible
   Sharper
    Precise and concise - make each word count
   Stronger
    Speak with an active voice
    Waste no words
  HOW DO I DO THAT?
   Remember, you are just relating the events of a story
      How would you tell it to your best friend?
      How would you tell it over the phone?
   Use short sentences
      A single thought per sentence
      Speak in an ACTIVE voice
       Subject          Verb          Object
  EXAMPLE: Taco Bell was robbed by an armed gunman last night.
  SHOULD BE: An armed gunman robbed Taco Bell last night.
  THE ZOMBIE TEST
  How do you know you are using active voice?
    If you can add “by zombies” to the sentence and it makes 
     sense, it’s passive.
    EXAMPLE:  Taco Bell was robbed… by zombies. (PASSIVE)
    SHOULD BE: Zombies robbed Taco Bell. (ACTIVE) 
    HINT: Usually if the sentenced ends with any part of speech 
     other than an object or direct object, it’s passive.