STRATEGIC  MARKETING
           AND BUSINESS POLICY
            DOCTORAL DEGREE  IN BUSINESS 
                 MANAGEMENT 
           PERSADA INDONESIA UNIVERSITY YAI
                   2020
                                                           Business Systems
                                                           Changes (C7)
                                               Complementors (C4)
                                               Complementors (C4)
                                     Center (C6)    Company (C1)      Channels (C5)    Customers (C2)
                                     Center (C6)    Company (C1)      Channels (C5)    Customers (C2)
                                                   Competitors (C3)
                                                   Competitors (C3)
                         RESOURCE AND MARKET BASED VIEWS
                                    Based
                                          RESOURCE-BASED             MARKET-BASED
                        Dimensions        RESOURCE-BASED             MARKET-BASED
                          Drivers of      Unique Resources              Customer/ 
                           Strategy                                    Competitors 
                         Derivatives            Markets                 Resources
                           Strategy       Core Competencies             Positional
                           Profiles
                         Appropriate       Mature Markets           Dynamic Markets
                          Contexts
                       Phases Of Strategic 
                Management
                       Phase        Basic Financial Planning
                                    Basic Financial Planning
                       1
                             Phase        Forecast-Based Planning
                                          Forecast-Based Planning
                             2
                                                   Externally Oriented 
                                   Phase 3         Externally Oriented 
                                                   (strategic) Planning
                                                   (strategic) Planning
                                               Phase      Strategic Management
                                                          Strategic Management
                                               4
                                 Strategic Management Frameworks
                         Framework            SWOT           Strategic      Competitiveness     Competency         Strategic
                                             (1960s)         Planning            (1980s)           (1990s)       Relationship
                                                               Matrix                                               (2000s)
                                                              (1970s)
                         Perspective        Inside-out       Inside-out      Outside-in and       Inside-out      Outside in 
                                           and current      and future           current         and future       and future
                        Management             R&D           Innovation        Technology         Value Based        Total 
                          Approach        Management        Management        Management         Management      Relationship
                                                                                                                 Management
                           Strategy                          Competitive                        Comparative      Cooperative