OBJECTIVES
   After reading and reflecting on Chapter 10, you will  be able to:
   Identify key steps needed to create an analytic strategy.
   Differentiate between deductive, inductive, and abductive 
    reasoning, and explain how they would be used in data 
    analysis and interpretation.
   Describe stages of the data analysis process.
. Analysis is a recursive process.
    The analytic process 
    appropriate to the study 
    aligns with the research                     Memo
                                                  s
    purpose, methodology,                  Coding
    methods, and theoretical 
    frameworks central to the 
    design. A comprehensive                          Reasoning
    exploration is outside the 
    scope of this book, however 
    you will find some central 
    principles to help you begin 
    to discern meaning from 
    your data.
       READING, RE-, RE-RE-READING, 
    AND LISTENING AND VIEWING YOUR DATA
  
   Careful, multiple readings and 
   exposure to the data will be 
   essential.
  
   Even if you are working from 
   transcriptions, it may be 
   worthwhile to listen to the 
   original recordings, and/or view 
   any visual data multiple times.
              SEQUENCE OF ANALYTIC STEPS
              MAKES A DIFFERENCE
                 Option A                                                  Option B
                                           More                          Interview      Interview 
                             All         interviews     Compare            and             and          Compare 
               All        document          on           across          documen        documen
            interviews        s          questions     interviews                                         across 
                                           that                             ts              ts            cases
                                         emerged                             A              B
                       There is more than one way to analyze your 
                       data.
                    CODING
    Coding is an essential part of the many types of social research. Once data collection 
    has been conducted, the researcher will need to begin to make sense of the data. 
    Lockyer et al. (2004) describe it as follows:
     Coding requires the researcher to interact with and to think about the 
     data. It is a systematic way in which to condense extensive data sets 
     into smaller analyzable units through the creation of categories and 
     concepts derived from the data. Coding is a process that allows you to 
     discover links between different parts of the data that are regarded as 
     having common properties. Coding facilitates the organization, 
     retrieval, and interpretation of data and leads to conclusions on the 
     basis of that interpretation.