Enterprise Application Architecture
                                      Suppliers
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                          o                                       n
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                        e u   Supply Chain Management             e
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                        m       Sourcing - Procurement            gn
                        e n                                       ao
                        g o                                       n
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                        a s
                 e      n i                                        u        s
                 e      a c                                       Mb        r
                          e                                        i
                 y                                                pr        e
                        M D                                       it
                 o                                                hs        n
                 l      e –   Enterprise Resource Planning         i        t
                        g                                         sD
                 p      d n    Internal Business Processes        n         r
                          o                                       o–        a
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                 E        r                                       li
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                        n o                                       Rl
                          b                                        e
                        K a                                       rS
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                          l Customer Relationship Management      e
                          o                                       n
                          C     Marketing – Sales - Service       t
                                                                  r
                                                                  a
                                                                  P
                                     Customers
             Arsitektur Aplikasi E-business
               Enterprise Resource Planning
                                 Production
                                  Planning       Integrated
                                                  Logistics
                          Sales,
                       Distribution,   Customer/
                          Order        Employee
                      Management                    Accounting 
                                                   and Finance
                                      Human
                                     Resources
                       The Technological Backbone of e-Business
                Enterprise Resource Planning
              Demand Manufacturing Logistics    Distribution   Order
              Planning     Planning  Planning   Planning       Entry
                           Enterprise Resource Planning
             s                                                                 s
             r                                                                 r
             e                MRP                                              e
             i Purchasing              Manufacturing Inventory   Distribution
             l               Inbound                                           m
             p                                                                 o
             p & Accounts               & Production  Control &  & Accounts    t
             u              Inventory                                          s
                 Payable                 Scheduling Warehousing   Receivable   u
             S             Plant Mgmt.                                         C
                           Finance and Accounting
                               Human Resources
                            The Business Value of ERP
                         CRM: The Business Focus
           Supports an Integrated and Collaborative Relationship Between a Business and it’s 
                                                  Customers
                    Customer             Acquire               Enhance               Retain
                    Life Cycle
                        CRM               Direct Marketing     Cross-sell and Up-sell   Proactive Service
                     Functional
                      Solutions            Sales Force Automation        Customer Support
                                                             The Internet
                                                        Shared         Collaborative
                        CRM                     Customer Data          Service
                     Integrated
                       Solution
                                       Partner                 Company                  Customer