Modules
    • Introduction: Corporate Social Responsibility
    • 12.1: The CSR Debate
    • 12.2: Normative Case for CSR
    • 12.3: Business Case for CSR
    • 12.4: Implementing CSR
    • 12.5: Business with a Mission
    • 12.6: Case Studies
    • Conclusion: Corporate Social Responsibility
 Copyright © 2017, 2012, 2009 Pearson Education, Inc. All Rights Reserved
                  Learning Objectives (1 of 2)
                  •   12.1: Recognize the significance and implications of 
                      corporate social responsibility for businesses, how CSR is 
                      commonly demonstrated, and its related concepts
                  •   12.2: Describe the dominant moral arguments against the 
                      concept of CSR and the counterarguments and 
                      justifications for CSR as a requirement of companies
                  •   12.3: Analyze the arguments that a market for virtue makes 
                      CSR a profitable strategy and a source of competitive 
                      advantage
   Copyright © 2017, 2012, 2009 Pearson Education, Inc. All Rights Reserved
                  Learning Objectives (2 of 2)
                  •   12.4: Summarize the important aspects of successful CSR 
                      programs, the difficulties with measuring the social 
                      performance of companies, and various attempts at 
                      measurement
                  •   12.5: Compare how nonprofit and for-profit social 
                      enterprises operate and can compete successfully in the 
                      marketplace
                  •   12.6: Compare how nonprofit and for-profit social 
                      enterprises operate and can compete successfully in the 
                      marketplace
   Copyright © 2017, 2012, 2009 Pearson Education, Inc. All Rights Reserved
    Introduction: Corporate Social 
    Responsibility
    • Basis for social responsibility
    • Requirements to implement CSR programs
    • Benefits of CSR programs
    • Social enterprises
 Copyright © 2017, 2012, 2009 Pearson Education, Inc. All Rights Reserved
   12.1: The CSR Debate (1 of 2)
    Objective: Recognize the significance and implications of corporate social responsibility 
    for businesses, how CSR is commonly demonstrated, and its related concepts
   • 12.1.1: Meaning of CSR
      – Concept of CSR
 Copyright © 2017, 2012, 2009 Pearson Education, Inc. All Rights Reserved